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Posted: January 17 2016
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DescriptionFatu Network is a leading African online radio that is listened to by 107 countries around the world. This is a very much reputable online network that has worked with the RFK Center, Human Rights Watch, Amnesty International and many more reputable international organization. As the network grows, we are in search of a dynamic team member that is well-established as a Social Media Manager and Marketing Director to execute and implement social media and digital content across multiple platforms. The ideal candidate will have exceptional verbal and communication skills, be an excellent writer, and be able to develop and maintain a tone of voice for multiple brands and social platforms. A Digital Marketing Executives to actively network with local business owners to discuss their needs to provide comprehensive and powerful digital advertising solutions to better engage their customers.
ResponsibilitiesWork with team to develop and implement social campaigns, from conception through promotion
Create and post social media content consistent with Social Media Best Practices
Create consistency in brand voice, presence, tone and messaging across all social platforms
Assist the Creative and Consumer Engagement teams with digital content strategy and implementation, particularly where that content touches social media opportunities
Maintain an active presence on all social media platforms
Manage post times and frequency of all incoming content
Drive and track goals for engagement and growth through metrics and analytics
Conceptualize, execute and report on social engagement strategies
Identify content gaps and provide recommendations for implementation based on driving maximum traffic and engagement
Keep up with relevant social media news, updates, tools, platforms and best practices for growth and engagement
Report on activity, target audience analysis and trend forecasting
Produce social media listening and engagement reports
Collaborate with writers and content creators, develop a program for ongoing and consistent communication with this community
Interact with users, answering any questions and engaging in discussion when appropriate
Develop protocols for connecting other parts of the company with target users (i.e., quality complaints, where can I buy, etc.)