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Minnesota Children's Museum
10 West 7th Street
Saint Paul, MN
Posted: October 11 2016
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DescriptionAbout Minnesota Children's Museum
Minnesota Children’s Museum’s mission is sparking children’s learning through play. We are dedicated to providing children with a hands-on and stimulating environment to explore and discover. With locations in St. Paul, Rochester, and the Mall of America, MCM employs 65 full-time and 65 part-time employees and engages over 1,300 volunteers annually. At MCM our workplace values that guide how we work together are: Play, Include, Grow, Serve and Strive.
Minnesota Children's Museum is dedicated to growing a diverse and culturally competent team of highly engaged staff and volunteers. Applicants from diverse populations are strongly encouraged to apply.
We seek an enthusiastic individual looking to gain experience in digital storytelling, marketing, and social media at a non-profit serving over 400,000 visitors a year in sparking children’s learning through play. The intern will be responsible for assisting the external relations department with content creation including social media and communications at Minnesota Children’s Museum.
This internship focuses on a State Arts Board funded Teaching Artist Series. In spring of 2017, Minnesota Children’s Museum will complete a major renovation project that will result in a 100% new Museum. One of the new galleries, the Studio, will become home to this Teaching Artist programming. The 2017 Teaching Artist Series is the first to occur in the new Studio gallery and will engage children in an arts learning experience, led by Lisa Arnold, a local artist with experience leading arts workshops for audiences of diverse ages and creating beautiful mosaic art pieces. Working in partnership with other Museum departments, the goal of this internship is to document the series in video, photography and social media. This content will be used to promote the series with our community and multichannel efforts.
Responsibilities may include creating copy for the Museum’s blog, an e-newsletter and other owned digital channels and assisting with the execution of a content (editorial) calendar and producing web video. This includes shooting and editing video and conceiving video stories that support the #PlayMoreMN movement and/or digital photography. All positions include collecting analytics from owned social media channels and MCM.org, conducting market research and analysis, assisting with promotional and sales opportunities, and assisting with marketing plans.
NOTE: Apply online at www.mcm.org/internships. Submit an online application, cover letter, and resume. Applications are not complete until all three materials are submitted.
Please include the following with your application:
• LinkedIn profile
• Portfolio of volunteer and/or professional experience relevant to the position you are applying for.
o This includes photography, videos, published written work and links to public social media accounts that you contribute too.
RequirementsMajor Job Accountabilities
The exact duties and projects will be determined by mutual agreement of the intern and museum staff. All duties will be carried out with the direction and supervision of the External Relations department.
• Creating content for owned channels
o photos and video for Facebook, Instagram, Twitter and YouTube
• Researching as directed
• Executing content calendar
o compiling, analyzing & reporting on admission data
o includes coupon redemption tracking
o keyword research for AdWord campaigns
o build, monitor and analyze AdWord campaigns
o assist with coordination and day-of-event duties as needed
Knowledge, Skills and Abilities Required
1. Ability and willingness to work independently.
2. Strong writing (copywriting) and proof reading skills with a keen eye for detail.
3. Formal education in related field (marketing, communications, journalism) or related experience.
4. Ability to organize time, follow directions and complete tasks in an effective manner.
5. Ability to interpret and analyze data.
6. Knowledge of branding, logos and target audiences.
7. Ability to work well with people.
8. Computer skills, including MS Office Suite and Google Drive
Preferred Knowledge, Skills, and Abilities
Experience in one or more of the following (please indicate this experience in your application):
1. Long-form blog platforms
2. Graphic design software
3. Social media platforms including Facebook, Instagram, Snapchat and Twitter.
4. Video capture and editing