When exploring a career in media, it is important to understand the breadth of the industry. Because of the various career paths that you can take - broadcasting, digital and print being the most common - it’s crucial to gain internship experience in different media fields to help determine the concentration that suits you best.

The difference between broadcast, digital and print media typically boils down to the medium in which the audience receives the content. Broadcast media transmits its information electronically through visual and audio programming such as radio and television. The success of a broadcasting outlet largely depends on the ability to entertain and satisfy its audience, and it’s up to the media team to engage the largest audience possible. Digital media is a form of electronic media that reaches its audience through the web and data is stored in digital form. A career in digital media demands strong team collaboration and a firm knowledge of computers and software applications. Print media uses newspapers, books or the internet to distribute information to its audience. This type of media usually involves a degree in journalism or mass communication. A typical day in the print media world involves reporting and writing stories while meeting tough deadlines.

Given the competitiveness of the job market, relevant experience in media is one of the most important factors when hiring full-time employees. Depending on your concentration, media interns can have the opportunity to manage social networking websites, databases, assist in audio production, publishing, and more. An intern’s time usually consists of working on projects with the purpose of developing career-oriented skills.

Give yourself the competitive advantage that you need to break into the media industry with an internship. Ready to get started? Then start your search below!

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