Email MarketerBookmark This
Do you have a knack for getting the right emails into the right inboxes, at the right times? Do you live to see those open and clickthrough rates climb higher and higher? We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success.
Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting.
Developing and optimizing email lead nurturing campaigns.
Segmenting contact lists and personalizing emails based on recipients' interests and needs.
Optimizing email for mobile devices.
Keeping up to date with practices and standards in the email marketing industry.
Growing our email list organically , not through bought or rented lists.
RequirementsThe ideal candidate will have ...
Experience or education (formal or informal) in email marketing.
A comprehensive understanding of the marketing industry's email best practices.
Excellent understanding of email marketing concepts and metrics such as Sender Score , deliverability, and sender reputation.
Experience with ReturnPath's tool is a strong plus.