Finish Line Brand Ambassador Internship

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The goals of the Finish Line Brand Ambassador Internship are to provide opportunities for students to gain valuable experience and exposure to the bicycle industry. During this unpaid internship, Interns will be on the front lines educating retailers and consumers about the benefits of bicycle maintenance and the nuances of Finish Line’s products. Through a series of training sessions, the interns will develop and refine sales and marketing skills and strategies, people skills, analytical abilities, and communication skills. This hands-on approach gives our interns a unique experience designed to provide transferable skills and firsthand experience that will help them succeed in the future. Our Brand Ambassadors Interns are not in the business of selling, but in the business of educating.


Interns will become involved in many of the following initiatives:
• Identify important bicycle retailers in their area
• Initiate dialogue with those dealers
• Analyze current status of Finish Line Product in their stores
• Determine product awareness and education needs at each store
• Provide product education and product demonstrations for store staff
• Identify the most appropriate best practice(s) to implement at each store
• Assist with execution of chosen best practice(s) at each store
• Identify store event opportunities for promotion of brand
• Visit local cycling clubs, races, and cycling events
• Write 3 marketing reports during the duration of the internship


• Available 7-10 hours a week
• Must have a car
• Positive attitude and enthusiasm for learning
• Exceptional verbal and written communication skills
• Must be able to work in a team environment as well as work independently on your own projects with minimal supervision
• Reliable, organized and efficient
• A passion for cycling is a must!

How To Apply

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