Intern, Digital Media (SEO & PPC)Bookmark This
DescriptionTitle: Intern, Digital Media (SEO & PPC)
Job Number: CHI005860
Seeking an intern to assist the digital media team with a variety of projects that include but are not limited to: search engine marketing (SEM) and search engine optimization (SEO) planning, execution, analysis, testing, and reporting.
The individual will be exposed to various aspects of SEM and SEO and will have the opportunity to participate in meetings with vendors and agency partners to help develop a well-rounded understanding of digital marketing as it relates to SEO and SEM.
The intern should be capable of working in a fast-paced environment and will finish the internship having gained broad exposure to how companies are leveraging SEO and SEM tactics to increase a brand’s presence in the digital space.
* Conduct competitive analysis across the major search engines to evaluate industry trends in the digital space.
* Monitoring and reporting metrics for SEO
* Assist in planning and executing paid search initiatives on Google and Bing.
* Assist in planning and executing natural search initiatives such as keyword research, maintaining a database of keywords, and site architecture.
Coordinate with e-commerce team to ensure proper tags are in place to enable retargeting and conversion tracking.
Develop and execute paid search and on-site ideas in conjunction with the analytics department and our agency partners.
Consolidate and process media invoices to ensure billing accuracy.
Partner with the digital strategy & electronic distribution teams as required, to help round out the intern's understanding of the overall digital landscape.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilites, and qualifications may be required and/or assigned as necessary.
* Junior or Senior in College
* Minimum 3.0 GPA
* Preferred majors in Computer Science, Marketing, Advertising, Communications, or Business
Organization: Marketing & Brand Strategy