Address: 88 Hamilton Avenue
Location: Stamford, CT
Application Deadline: April 1, 2013
Position: Part-time, Unpaid
Timeframe: 06/03/13 — 09/03/13
Connections
Description
INTERN POSITION TITLE: Intern, Social Media Marketing & Communications
DEPARTMENT: Online Communications (Web)
LOCATION: Stamford HQ
ASSIGNMENT LENGTH AND HOURS:
This is a summer internship opportunity and runs from June - August. This position requires a minimum commitment of 4 days/ week and consistent attendance to ensure that projects are seen to completion.
ABOUT AMERICARES
AmeriCares is a nonprofit global health and disaster relief organization that delivers medicines, medical supplies and aid to people in need around the world and across the United States. Since it was established in 1982, AmeriCares has distributed more than $10 billion in humanitarian aid to 164 countries.
POSITION SUMMARY
The Web Team in the Communications Department serves a global constituency of donors, recipients, partners (donor & program) and a growing community of people who are interested in the mission of AmeriCares. The team maintains/builds/enhances all of the online channels of communication including multiple web sites, applications and a growing presence in social media (Facebook, Twitter, Pinterest and YouTube). The team also creates/develops/publishes content for each channel.
Our social media presence has expanded the responsibilities of the web team to build engagement with a growing online community. Reporting to the Web Marketing Manager, the social media intern will be directly involved in the daily creation and publication of content for Facebook, Twitter, Pinterest and our blog platform. Writing skills and some social media experience are a basic requirement. In addition, the intern will develop periodic reports of social media data to evaluate campaign effectiveness and develop strategies. Research on new tools and applications that could expand our social networking presence will also be an ongoing project.
Responsibilities
Daily/weekly/monthly
The Social Media intern will support the Web Marketing Manager in:
• Development of content for each active channel (particularly, Facebook, Twitter and Pinterest) including a
specific “campaign” to drive engagement
• Posting content for channels as a regular participation in the online conversation on Twitter and Facebook
• Initiating, editing, posting and occasionally writing blog entries for our Emergency Response, Global Health
and Medical Outreach Blogs
• Develop weekly social media data reports to track usage and growth of each channel
• as a web team member, join in our working strategy and problem solving sessions as we share/develop ideas
Longer term projects:
• Ongoing consideration of new tools, apps and enhancements for current channels
• Ongoing research to explore other channels to assess their potential value to AmeriCares
• Participate and contribute to the production of a group intern video project.
DELIVERABLES
By the end of this internship you are expected to have completed the following:
• Content for Twitter and Facebook
• Original stories for web or blog
• Photo galleries for Pinterest and www.americares.org
• Data report templates and finished reports on social media usage
• Summary feasibility report on at least one new social media tool that AmeriCares might consider for use
EXPERIENCE GAINED
• Achieve new level of understanding and expertise in the use of individual social media tools to further the mission of AmeriCares.
• Team building skills and the value of the team approach in problem solving and project development
• Research and analytical skills
Requirements
- Current undergraduate student (preferably rising junior or senior) interested in Communications, Social Media Marketing;
- Record of academic achievement and seriousness of purpose;
- Interest in global health, international development, emergency response, and/or international affairs;
- Knowledge of social media platforms – Facebook, Twitter, Pinterest etc.;
- Excellent research and writing skills; blog experience preferred
- Proficiency in Excel, Microsoft Word and Outlook required;
- Strong organization skills;
- Prior office/administrative experience preferred;
- Self-starter -- ability to work independently and meet deadlines;
- Team orientation -- balanced focus on personal accountability and team goals;
APPLICATION INSTRUCTIONS
- We will require a resume, cover letter and two writing samples (1-2pgs) and any social media portfolio links
- Application deadlines for internship opportunities are April 1st, 2013.
If you have additional inquiries, please email LSheridan@AmeriCares.org