MBA Intern ExtraCare AnalyticsBookmark This
DescriptionJob Category:Intern, Analytics
Clinical Licensure Required :N/A
Job Type:Full Time Position Summary:
CVS Caremark offers a comprehensive internship program designed to engage students, impart valuable skills, and offer insight into a potential career path with a Fortune 13 company. Highlights include a structured program plan, hands on project work, access to mentorship and networking opportunities, and learning and development sessions. During the 10 week engagement interns will be in a supportive learning environment contributing both independently and on a team against key department initiatives. Competitive compensation is offered including a stipend for eligible candidates.
CVS/pharmacy is searching for a motivated marketing analytics student to join the CVS/pharmacy ExtraCare Analytics team. The MBA Intern - ExtraCare Analytics will be responsible for assisting with email targeting and analytics activities. This includes contributing to digital marketing campaigns, establishing test vs. control measurement, send time optimization of email engagement, monitoring campaign performance and making recommendations to improve future campaigns. The ExtraCare Analytics Intern will also attend marketing staff meetings and new campaign kickoff meetings to gain a better understanding of how digital marketing and campaign planning works.
The MBA Intern - ExtraCare Analytics will be responsible for the following:
• The successful candidate will apply consumer insights to a holistic digital marketing strategy that drives strategic goals for CVS/pharmacy.
• Write and present documents to guide and inspire the development of brand experiences and marketing communications across multiple channels including email, direct mail, coupon promotion delivery and advertising.
• Participate in marketing planning sessions to develop new and creative ways to engage and activate CVS/pharmacy customers.
• Lead /participate in quantitative analysis to evaluate return on marketing investment. Write and present findings to provide solutions to support key marketing initiatives.
• Possess an understanding of Web Analytics and third-party email tracking metrics to provide actionable insights and recommendations.
• Inspire innovation and great work; oversee campaign and project implementation
• Create measurable value and ROI for marketing campaigns.
• Communicate insights and suggest improvements based on data and observed trends Required Qualifications:
Candidate should have a passion for analysis and have a strong natural sense of discovery. The candidate should have strong analytics skills, understanding of database structure, experience creating queries using with SQL in an unsupervised setting. The candidate should also have an established comfort level in the creation and use of statistical models preferably within a SAS environment. Additionally, business acumen and attention to detail, delivery of quality analysis should be core-competencies to assist the candidate in solving complex business problems. Candidate should possess a basic understanding for email marketing and its impact on customer behaviors both online and in a traditional retail setting. Candidates for MBA internships must be enrolled in a one or two year MBA program. Candidates must maintain a cumulative GPA of 3.0 or above. Candidates should possess leadership qualities and skills and be studying in a program related to their department of interest Candidates must be available to work 40 hours per week for the duration of the program. Candidates must pass a background check and drug test prior to hiring and being officially accepted into the program. Candidates should be able to work in the United States with no restrictions. Preferred Qualifications:
Successful experience formulating and executing marketing strategy in digital and multi-channel commerce Experience with a broad range of marketing analytics technologies and methods Statistics Software Package Knowledge such as SAS, R, SPSS, Minitab Statistical modeling such as logistic regression, decision tree, neural nets Email campaign management experience Web analytics tools such as WebTrends, Google Analytics, Omniture Education:
*Candidates must be enrolled in a one or two year MBA program. Business Overview:
CVS Caremark, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation's largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.
CVS Caremark is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking AA EEO CVS Caremark