MBA Marketing Internship – Commercial Insurance – Boston, MABookmark This
Liberty Mutual Insurance
DescriptionDescription Gain valuable business experience at a Fortune 100 companyAbout the Program
Experience a challenging assignment within Liberty Mutuals Commercial Insurance business function. Youll be an integral part of a team, get hands-on experience, and contribute to the success of critical assignments. And, equally important, youll gain exposure to our corporate environment, products, and services through interaction with senior management and formal training sessions.
This role is responsible for developing and/or updating several critical Commercial Insurance messaging strategies. Messaging strategies serve as the foundation for our marketing messages, provide a clear, relevant, and believable message that tells agents and insureds why Liberty Mutual is superior, and ensure consistency in our messaging and proof points in all of our external messages. For Commercial Insurance products and services that require messaging strategies, this person will be responsible for identifying our target audiences and their needs, defining our capabilities and points of differentiation, and developing marketing positions. It will also be critical that this individual engage with leaders throughout Commercial Insurance to capture key proof points and ensure cross-functional alignment. Additional elements include: understanding current capabilities, identifying future enhancements, outlining current state and desired state audience behaviors, and presenting recommendations to Marketing and our business partners. Success will be measured based on the depth, quality and clarity of the messaging strategies developed during the internship. A minimum of four messaging strategies will be developed and/or updated during this time.