MBA Marketing Internship Commercial Insurance Boston, MABookmark This
Liberty Mutual Insurance
DescriptionGain valuable business experience at a Fortune 100 companyAbout the Program
Experience a challenging assignment within Liberty Mutual's Commercial Insurance business function. You'll be an integral part of a team, get hands-on experience, and contribute to the success of critical assignments. And, equally important, you'll gain exposure to our corporate environment, products, and services through interaction with senior management and formal training sessions.
This role is responsible for developing and/or updating several critical Commercial Insurance messaging strategies. Messaging strategies serve as the foundation for our marketing messages, provide a clear, relevant, and believable message that tells agents and insureds why Liberty Mutual is superior, and ensure consistency in our messaging and proof points in all of our external messages. For Commercial Insurance products and services that require messaging strategies, this person will be responsible for identifying our target audiences and their needs, defining our capabilities and points of differentiation, and developing marketing positions. It will also be critical that this individual engage with leaders throughout Commercial Insurance to capture key proof points and ensure cross-functional alignment. Additional elements include: understanding current capabilities, identifying future enhancements, outlining current state and desired state audience behaviors, and presenting recommendations to Marketing and our business partners. Success will be measured based on the depth, quality and clarity of the messaging strategies developed during the internship. A minimum of four messaging strategies will be developed and/or updated during this time.
Competitive candidates will have the following:
* One year towards completion of an MBA or related Master's degree
* A competitive GPA
* Three to five year's relevant business experience
* Demonstrated superior business judgment and financial acumen; effective analytic and integrative thinking; strong leadership skills, including project ownership; and effective stakeholder communications and relations. Overview We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way. We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success. We believe our employees take pride in knowing that they help people live safer more secure lives every day. Responsibility. What's your policy?