Performance Marketing Intern - Summer 2014

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Chegg
Santa Clara, CA
Application Deadline: No Deadline
Position: Part-time, Unpaid

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Description

Performance Marketing Intern - Summer 2014 Internships | Santa Clara, CA, United States

Obsessed with Marketing?  Obsessed with spending money? We should talk.  Our Marketing department is offering a marketing internship for a student who is passionate about all paid marketing.  In this role you will work with Chegg’s Performance Marketing team to understand the core components of paid marketing, how Chegg currently determine spend allocation, and identify areas for marketing opportunity.  You can’t get a college degree in performance marketing, so this is the next best thing.  You’ll enter as a trainee and leave a paid marketing ninja. 

Responsibilities:
  • Research industry trends and keep up with the latest developments in the world of paid display/social marketing and how it affects the general student
  • Identify student related sites where Chegg can grow reach in a cost effective manner
  • Help implement and optimize display/social campaign to drive conversions
  • Learn tracking and analytics platforms for various paid marketing channels

Requirements:
  • Pursuing BS, BA or MS in Marketing, Business, or related field
  • Experience with Excel
  • Ability to meet multiple objectives in an entrepreneurial environment with little supervision

Bonus points:
  • Experience managing web sites and/or Facebook fan pages
  • Familiar with display marketing
  • Avid reader of Searchmarketwatch, SearchEngineLand or similar marketing authority web sites


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