Address: 119 East Court Square, Suite 201
Location: Decatur, GA
Application Deadline: February 18, 2013
Position: Part-time, Unpaid (College Credit Required)
Timeframe: 02/25/13 — 06/25/13 (Flexible)
Connections
Description
Richard J. Lenz founded Lenz, Inc. in April of 1992. Richard chose his family name for the company because it signifies a personal guarantee: He stands behind the work that we produce. Everyone at Lenz does. It's a business philosophy that permeates through the company to this day.
Lenz offers clients the full suite of marketing and communication tools to grow their businesses. At Lenz, integrated marketing is the strategic and coordinated implementation of digital and traditional advertising, PR, web sites, social media, and events to achieve a stated goal.
PR Intern Role:
• Responsible for keeping all client media reports current and updated
• Assist in developing, implementing, and executing strategic public relations campaigns utilizing traditional, new, and social media
• Writer
• Assist in promoting client events
• Assist in developing, implementing, and executing advertising campaigns
• Reports directly to PR Director
Responsibilities
Responsibilities will include:
• Media research, list building
• Monitoring the media landscape for changes, new contacts
• Reviewing editorial calendars for story ideas, deadlines
• Working with PR Director and account services/marketing to develop pitch angles, hard news press releases, social media messaging
• Writing and editing press releases
• Pitching stories to relevant and appropriate media
• Monitoring news tracking services and maintaining client media reports, clip books
• Miscellaneous research for stories
• Assisting in developing, implementing social media communications
• Assisting with advertising research
• Assisting with miscellaneous projects/activities with other departments, outside agencies, or other organizations as needed
• Attending PRSA meetings with PR Director
Requirements
Minimum Qualifications
• Junior or senior seeking Public Relations, Journalism, Communications, or closely related degree
• Writing samples will be required
Required skills and attributes:
• Knowledge of communications/journalism principles and practices
• Understand, utilize benefits of traditional, new, and social media
• Solid organizational skills
• Excellent written and verbal communication skills, internally and externally
• Adept at multi-tasking
• Detail oriented
• Strong writing, editing skills
• Work well on deadline
• Work well both in teams and individually
• Perseverance
• Persistence
• Positive attitude
• Willingness to continually learn, hone your craft
