Web Master Intern

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Retail Network
1019 Naughton St.
Troy, MI
Application Deadline: Available Year-round
Position: Part-time, Unpaid

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Description

Web Development
Design and develop websites ensuring strong optimization and functionality.
Code web pages utilizing HTML and XML, and programming languages including JavaScript, PHP and Action Script.
Work with database systems including MySQL and Filemaker.

Website Upkeep
Monitor site technical performance and web server.
Analyze and modify web systems by identifying trends, documenting, testing, developing solutions, and then reevaluating results to ensure improved performance.
Work on projects including web layout enhancements, desktop applications, website enhancements, web-based applications, and database-backed websites.

Troubleshooting
Test company websites with multiple browsers in order to maximize traffic capabilities.
Act as liaison between Retail Network /Technical Support to address identified issues and concerns.
Strengthen search engine standings through “organic” optimization techniques.
Assist in the planning of overall company policy regarding search engine optimization and web development.

Maintain Company Account Information
Manage company log-ins and passwords, domains, hosting, servers, and backrooms.

Responsibilities

• Must be currently enrolled in a college or university and eligible for internship.

Requirements


Web Development
Continually improve upon the look and functionality of company websites.
Effectively plan for future changes and schedule accordingly

Website Upkeep
Ensure all company websites are functional.
All posted information is kept up to date.

Troubleshooting
Act as the liaison between Retail Network and hosting companies to resolve performance issues

Strengthen our website’s search engine standing through “organic” optimization techniques.

Expand Retail Network’s Web Presence
Link our brands and products to relevant industry websites
Promote social book-marking of our websites
Develop, compile, and expand customer email lists for use with Constant Contact, our email service
Incorporate Mobile Smart Scan technologies to drive traffic to our websites.
Network to locate news and editorial websites for product and press releases

Develop On-Line Marketing Strategy
Identify advertising opportunities/banner placements
Develop and maintain an inventory of advertisements, and manage the ad server software.
Work with Social Media Intern to identify trends and incorporate customer suggestions for website improvements, enhancements, and new social media links

Review statistics and monitor analytic.
Maintains and reports web usage and access statistics
Cross compare sales reports with internet marketing efforts to determine effectiveness
Coordinate with web developer to review website performance reports and assist in improving identified shortcomings.

How To Apply

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