Description

Overview: The Alzheimer’s Association Walk to End Alzheimer’sTM Marketing and Outreach intern serves as the primary lead for generating greater participation for the Walk via promotion of the event; and to build public awareness of the Alzheimer’s Association in promotion of Walk. Works closely with the Walk Event Chair/Co-Chair and other staff to identify opportunities to engage the community of our mission through Walk. Attributes: Comfortable speaking to groups, Good communication skills, Personable, Mission focused thinker. Objectives: - In close coordination with the Regional Director and Walk Chair, develop a plan of action to ensure marketing and public outreach goals are met. - Develop and implement strategies to obtain free media opportunities. Be creative when looking for new approaches to promotional opportunities. - Help identify & coordinate targeted local media opportunities during nationwide advertising campaign. - Augment existing outreach (brochure & poster distribution, paid advertising, etc.) with creative strategies. - Look for new online promotional opportunities and ways to expand outreach. - Meet monthly with walk committees to assess goals, troubleshoot and provide assistance to committee volunteers. - identify opportunities to expand outreach into diverse communities. - Assist with the logistics for the day of the event