Marketing & Public Relations CoordinatorBookmark This
J&L Publishing LLC
DescriptionTots- Tweens is an advertising and media company that serves as a comprehensive resource for both parents and small businesses throughout the Rio Grande Valley. Through advertising sales to businesses that serve children and the family, we produce a monthly magazine, comprehensive website, and active social media content. Parents pick up our monthly full-color, glossy magazine, visit our website, and follow us through numerous new media avenues in order to access information regarding entertainment, services, classes, events, products, and more. Through our three-pronged approach of print, web and social media, we strive to be available to parents wherever they are, whenever they need us.
The Marketing & Public Relations Coordinator will learn how to set up and post updates to our social media accounts (Facebook, Twitter). You will engage in conversations with our existing clients to ensure that they are maximizing all the benefits of marketing their business with us. This process may include interviewing clients, writing feature articles, participating in the creation of advertising campaigns, and creating or updating databases. This internship will include updating content on our website, Tots-Tweens & Blog, parent and client newsletters. You will learn to navigate the website Content Management System and be exposed to graphic design and publishing of our monthly magazine. Researching family activities throughout the Rio Grande Valley, reviewing children’s literature, and reviewing family-friendly websites will also be included in your activities. You will participate in marketing events with clients and families. The goal of this internship is to help maximize the content, resources, and overall exposure of Tots-Tweens to our advertising clients and our readership. You will gain invaluable skills in research, writing, marketing, social media, and more!
Responsibilities• Act as Customer Service Liaison with Clients
• Writing of Feature Articles for Client Businesses
• Creating/Updating Customer Database
• Research Community Calendar Items
• Post Community Calendar to Website
• Learn to use Website Content Management System
• Review Children’s Literature
• Post Book Reviews to Website
• Research and Create Blogs on Family Topics
• Research Social Media Trends
• Engage in Social Media Training
• Post Social Media Updates
• Attend Tots-Tweens Marketing Events
• Participate in Creation of Parent and Client Newsletters
RequirementsThe ideal candidate must be proficient with technology including Microsoft Excel and Microsoft Office. You must have excellent writing, grammar, and communications skills and a basic knowledge and comfort learning and navigating social media. It's essential that applicants to this position demonstrate creativity and understand the importance of attending to even the smallest details. Most importantly, we are looking for interns with enthusiasm, dedication, a thirst for learning, and the self-motivation to work independently. You must have a computer, phone, internet access, and an email account.
Majors: Public Relations, Marketing, Advertising, Communications, Journalism