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Hillcrest Event Center
16260 East 350th Street
DescriptionTopics include the varieties of public relations writing, ethics, and legal responsibilities, PR strategies and tactics, crisis management, as well as nonprofit and social PR. Students should have some writing experience before considering this program. Writing assignments will include press releases, speeches, reports, and PR campaign proposals.
The objective of the Public Relations program also includes research skill development, how to write clearly and simply, and using proper grammar. General topics include the art of persuasion and public relations planning.
Responsibilities-Writing styles in emails, memos, letters, reports, proposals, news releases, broadcasts, ad copy, material for the Internet, speeches, newsletters, brochures, magazines, and annual reports
-Crisis communications, conflict management, public opinion, corporate public relations
-Public relations and the government and non-profit organizations
-Social Media witting for Facebook, blogs, twitter, and Newsletters
Requirements-Maintain an open channel of communication with formal and informal meetings
-Keep the interns busy and directed towards their learning objectives. Students rarely complain of overwork, but they do complain if they are not challenged.
-Provide opportunities for increasing responsibility.
-Encourage professionalism by assisting the interns in developing human relations skills, decision-making abilities, and managing office politics.
-Remember that you are a role model.