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Key Group Worldwide
300 East 71st Street
New York, NY
Posted: August 11 2016
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DescriptionKey Group Worldwide (KGW) is an integrated public relations and strategic marketing agency in New York City, specializing in the hospitality, culinary and entertainment sectors. Clients include popular celebrity chefs, notable restaurants and exclusive hotels. Responsibilities include attending brainstorming sessions, creating press clippings, administrative tasks and assisting with events and openings.
KGW creates custom-tailored, meticulously conceived and flawlessly executed branding and media campaigns for both individual and corporate clients. Clients benefit from KGW’s diversified and talented staff that maintains a classic hands-on approach to client relations.
KGW is seeking motivated, professional and creative interns for our Fall 2016 internship program. The program provides mentorships and valuable, hands-on experience for students that have a passion for culinary and hospitality public relations. Interns will have the opportunity to assist on projects with celebrity chefs and contribute to brainstorm sessions with executives in the company.
Fall Interns will:
• Attend creative brainstorming sessions
• Pitch new story ideas for clients
• Attend menu tastings
• Assist with new restaurant openings
• Work directly with Director of Publicity
About Key Group Worldwide
Key Group Worldwide has a reputation as a distinctive boutique agency highly skilled in culinary, hospitality and entertainment public relations. KGW builds name recognition for clients, strengthens healthy brands and rejuvenates established brands through strategic marketing opportunities. This keeps the client one step ahead in the marketplace. KGW offers a plethora of marketing services including advertising campaigns, strategic partnerships, celebrity endorsements, promotional launches and personal appearances. KGW’s Special Events Division creates events that enhance brand awareness for our clients. Our special events team will create the event concept, staff the event and manage the guest list. KGW will strategically invite press and ensure that the event has meaning in the media. The PR team handles all media solicitation associated with the client’s event; which includes all press from the local markets to national magazines and TV outlets.
• Creating and updating media lists (print, television & online)
• Crafting and monitoring press clips
• Administrative assistance
• Drafting press releases
• Competitive set research
• New business research
RequirementsCandidates must be resourceful, pro-active, reliable, creative, dedicated and are able to efficiently multitask. Candidates must be able to work well within a team and take the initiative to work on independent projects, when needed. Strong written and communication skills are a must. Proficiency in InDesign and Microsoft Office is preferred.
Note: Candidates must be currently enrolled college students, seeking academic credit to fulfill their curriculum.