Media Relations Intern

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AIDS Service Center of New York City
64 W 35th St
New York, NY
Posted: July 30 2015
Application Deadline: Available Year-round
Position: Part-time, Unpaid

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Description

ASCNYC helps New Yorkers make lasting positive changes towards health, housing, recovery and self-sufficiency. We offer a diverse range of individualized, professional services in a nurturing environment, and include innovative peer education, access to healthcare, harm reduction and social services. ASCNYC programs promote positive change, self-respect, personal responsibility and connection to community. All services are free, confidential, offered in English, Spanish & French/Haitian Creole, and available at community centers across New York City.

This internship is a great opportunity to support life- and community-changing work in New York City while
developing reporter relationships, industry relationships and a strong track record for successful media
relations. ASCNYC is preparing to invest time and resources in building reporter relationships, media skills and a
strategy for media engagement. The Media Relations Intern plays a key role in supporting this new
initiative. Working closely with the Executive team and Communications Manager and our Public
Relations firm, the Media Relations Intern coordinates logistics, tracks relationships, and supports the
building and sustaining of key media relationships. Media Relations Intern will report directly to the
Development team, and will work collaboratively with staff across all ASCNYC programs as well as
agency-wide leadership.

Responsibilities

Media Relations
 Maintain records of all reporter contacts and prospects for outreach
 Support database upkeep tracking all relationships
 Assist Executive Director in identifying, contacting and building relationships with reporters
 Accompany Executive Director to editorial desk sides, reporter meetings and on phone calls
 Work with Executive Director, PR Firm and team to design pitch materials, quotes and other
writing for media purposes.
 Work with program staff to track and draw out stories from programs and coalition work ASCNYC
is involved in to inform pitch ideas
 Support development email and direct mail communications
 Support curation and maintenance of social media presence
Strategy & Social Media
 Work with the Executive Director and Fundraising Department to identify donor prospects and
potential sponsors and partners
 Work with Fundraising Department to develop and implement goal-oriented strategies and
campaigns for cultivation of individual giving, corporate sponsorships and partnerships, grant
opportunities, etc.
Other
 Perform special projects and other duties as assigned, including event support

Requirements

Required Knowledge
 Outstanding written and oral communications skills
 Experience with data management
 Organized with strong attention to details and an eye for developing efficient, internal systems
and workflow
 Team player with a passion for building relationships and fostering partnerships
 Actively pursuing or already have degree in communications, public relations, or related course of
study preferred
 Experience in media relations a plus
 Self-motivated, highly efficient, and able to problem solve
 Excellent customer service skills; consistently courteous and respectful
 Proactive, hands-on approach, as well as a professional work ethic
 Ability to work in high-pressure environment autonomously
 Technically savvy in the following: Adobe Suite, Office Suite, Social Media Platforms; Video
Editing and experience with Mailchimp and Salesforce, preferred
Role Key Competencies
 Planning and Organizing
 Communication
 Writing
 Initiative
 Analytical Skills

Skills

Preferred - Social Media, Writing Skills, Analytical Abilities, Communication Skills, Organized, MailChimp, Salesforce, Customer Service, Adobe Software, MS Office Suite, Video Editing, Public Relations, Data Management, Fundraising

How To Apply

Apply
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