PR and Advertising Internship at a San Francisco Software Startup

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Badger Maps
539 Broadway
San Francisco, CA
Posted: May 18 2017
Application Deadline: June 17, 2017
Position: 2 Full-time, Unpaid
Timeframe: 08/21/17 — ?

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Organization Description: Badger Maps is a fast growing startup that builds software to make salespeople more effective. Badger shows salespeople which of their customers are nearby and connects to their calendar to translate travel routes to a daily schedule. Website:

Job Description: The internship is designed to train the student in the building blocks of PR and advertising. It’s
important to note that candidates do not need to have prior experience with these skill sets, as we will provide
exposure and training in each skill set. Activities include:

Interacting with members of the press, journalists and bloggers to engage with Badger and the Badger
brand. Build and maintain relationships with media and thought leaders in our field. Brainstorm creative
ways that Badger can get the word out about its product and increase internet presence to improve SEO Viral
Marketing, Vine, Linkbait, other organization’s blogs etc.

Optimization of inbound marketing interest in our product and building out marketing campaign. Includes
writing for and management of Badger B log, engagement with customers over the web through content
creation including infographics, competitor analysis whitepapers and webpage creation, forum answers, video and Audio Content Creation. Strategic use of other forms of advertising (billboards, radio, print, mobile).

Social media account management, advertising optimization, and managing the budget for our PPC
campaigns on Google, Facebook, and LinkedIn. Working on Badger accounts on Facebook, Google Plus,
LinkedIn, Twitter, Pinterest, Youtube etc. Learn to measure impact with Google Analytics.

Learn to use Linkedin to generate new interest from new journalists and forge new relationships with them.
Guest write in their publications, or get them to write pieces about Badger.


Required Skills: A successful candidate will possess an entrepreneurial spirit and a passion for learning how a
technology company is built. The candidate must possess strong written skills. Because this is a unique internship in
that it covers a lot of different core skill sets, candidates must be able to pick up complex, new skills quickly. This is
best for someone interested in a career in PR, advertising, or marketing in the technology industry.

What we offer at Badger Maps:

Startup environment - As a startup, Badger Maps will make it possible for you to experience all aspects of the position you’ll hold and make sure you’re exposed to other positions and skills. Badger also has an amazing and laid-back culture, with no middle-management

An internship focused on learning and career development - Badger has a commitment to teaching interns career skills. One of the main goals of the internship is also to help interns understand the different career paths that are available to them and which career path might be the best one for them. We hold classes once or twice a week where we have a curriculum that teaches interns different concepts and skills. These classes are generally taught by the CEO or a Senior team member. Interns gain transferable skills that are not usually taught in school - and this makes them stronger applicants for jobs when they graduate.

Diverse and multicultural work environment - We have offices in California, Utah, Spain and the Philippines. We also focus on recruiting great people from very different backgrounds and countries around the world

Perfect location - Conveniently located right on the border of Northbeach, Chinatown and the Financial District, there is great food and restaurants around the neighborhood

Dog-friendly office - We do love our pups

Healthy food and snacks - From organic fruits to bread and nuts, to a wide range of tea and fresh coffee from our espresso machine! We’ve also gotten into cold brew coffee lately

Foosball - We breed champion foosball players

Regular team events - Board game nights, outdoor events, dinners, and pizza parties, etc.

How To Apply

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