PR and Advertising Internship at a San Francisco Software Startup

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Badger Maps
539 Broadway
San Francisco, CA
Posted: August 02 2016
Application Deadline: Available Year-round
Position: 3 Full-time, Paid

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Description

Organization Description: Badger Maps is a fast growing startup that builds software to make salespeople more effective. Badger shows salespeople which of their customers are nearby and connects to their calendar to translate travel routes to a daily schedule. Website: www.badgermapping.com

Job Description: The internship is designed to train the student in the building blocks of PR and advertising. It’s
important to note that candidates do not need to have prior experience with these skill sets, as we will provide
exposure and training in each skill set. Activities include:

Interacting with members of the press, journalists and bloggers to engage with Badger and the Badger
brand. Build and maintain relationships with media and thought leaders in our field. Brainstorm creative
ways that Badger can get the word out about its product and increase internet presence to improve SEO Viral
Marketing, Vine, Linkbait, other organization’s blogs etc.

Optimization of inbound marketing interest in our product and building out marketing campaign. Includes
writing for and management of Badger B log, engagement with customers over the web through content
creation including infographics, competitor analysis whitepapers and webpage creation, forum answers, video and Audio Content Creation. Strategic use of other forms of advertising (billboards, radio, print, mobile).

Social media account management, advertising optimization, and managing the budget for our PPC
campaigns on Google, Facebook, and LinkedIn. Working on Badger accounts on Facebook, Google Plus,
LinkedIn, Twitter, Pinterest, Youtube etc. Learn to measure impact with Google Analytics.

Learn to use Linkedin to generate new interest from new journalists and forge new relationships with them.
Guest write in their publications, or get them to write pieces about Badger.

Requirements

Required Skills: A successful candidate will possess an entrepreneurial spirit and a passion for learning how a
technology company is built. The candidate must possess strong written skills. Because this is a unique internship in
that it covers a lot of different core skill sets, candidates must be able to pick up complex, new skills quickly. This is
best for someone interested in a career in PR, advertising, or marketing in the technology industry.

How To Apply

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