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Posted: March 31 2016
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DescriptionIf you want to apply please click this link http://skanatek.se/internship-public-relations-digital-marketing/
There is no compensation for the internship.
Although Skanatek is very small, some of references that we provided to our former interns have helped them to land jobs in large well-known companies.
Our formal headquarters are in Sweden, but the team members live and work remotely from different parts of the world (Sweden, Spain, Netherlands, Italy, Russia, India, etc.)
This internship is 100% remote. It means that as an intern you would have to work alone in front of your computer. Some people do not like when there are no opportunities to socialize in the office and therefore we usually recommend candidates to consider the remote factor thoroughly before applying.
Since the internship is remote, the working hours are very flexible. The main requirement are the daily reports which should be done daily. If we do not receive a daily report from an intern during the internship, the internship is automatically terminated on the same day (the internship is not added to the CV, no recommendation letter is provided).
If an intern wishes to, an internship agreement can be signed between the company and the intern. The agreement regulates all the aspects of the internship.
The internship is built around testing the self-learning skills of the intern, as well as his/her ability to be a reliable part of the team. Therefore, the internship is essentially a course of studies during which the intern reads relevant sources, applies new knowledge to complete assignments and does reporting about that.
The internship is done in 2 phases. During the 1st phase the intern studies himself/herself; the assignments start with very simple ones, but the difficulty increases closer to the end of the 1st phase. If the 1st phase is completed sucessfully the intern joins the team to study/work on more difficult assignments with the help of team members (company chat, online portal, Skype). During both phases the intern also studies by a curated reading list to widen his/her theoretical knowledge.
The first phase of the internship can take about 4 weeks and the second phase can take about 8-10 weeks.
The internship requires the intern to study 3-5 hours daily, 5 days a week. However, if an intern wishes to study on a faster pace, he/she can be transfered to the 2nd phase earlier.
(if you are located in Sweden) Up to ~5000 SEK monthly internship payment paid by one of Arbetsförmedlingen’s support programs (Arbetspraktik, Jobb- och utvecklingsgarantin, Jobbgarantin för ungdomar or by the Praktikplats program of Arbetsmarknadsenheten in your town.
OR no compensation if Arbetsförmedlingen or an Arbetsmarknadsenheten does not grant you any financial support;
Depending on the intern’s performance, the intern might be proposed a full-time position relevant to his area of expertise at the end of the internship
ResponsibilitiesThis internship is about learning industry-essential skills and getting hands-on experience. We will teach and help you to pursue the following tasks:
Act as first point of contact for all Marketing and Communications needs for the company; providing relevant guidance and support
Effective relationship management for all of the company’s projects
Press release writing
Write copy for various external and internal communications
Proof reading and approving material from contractors
Obtain media coverage for the company’s projects
Monitor and analyze the coverage. Create and distribute reports to the relevant internal stakeholders
Liaise with blogs and journalists all over the world
Engage with influential bloggers globally
Maintain and organize the PR archive
Act as an official spokesperson for the company
Maintain the company’s and the projects’ presence in social networks and on the Social Media
Seek PR opportunities on a daily basis by scanning the world’s relevant press, twitter, fb and other social platforms
Create and implement social media strategies to support PR launches and all year round engagement
Create and implement SEO strategies to support company’s projects’ marketing
Create, maintain, optimise and retain a portfolio of natural search campaigns
Analyse campaign data regularly – via rank tracking tools, Google Analytics and other suitable tools
Picture researching/image selection for ad hoc needs of articles and marketing material
Continuous improvement of our Content optimization strategy for new and existing projects
Managing relationships with external partners
Identifying trends and opportunities as well as keeping abreast of the industry and constantly look for new opportunities as well as best practices
Reporting on progress and contribute to forecasting efforts
The only skill requirement is your ability to learn new skills and implement them in your work;
Strong writing and editorial skills are desirable.
Analytical mindset with experience using Google Analytics/Webmaster tools is desirable.
Ability to use WordPress to create websites/landing pages is desirable
Knowledge of HTML is desirable
Have a general understanding and interest of the digital landscape.