Social Media Marketing ManagerBookmark This
Duce Madison & Associates International Realty
9113 Brandywine Rd Suite 101
DescriptionThe Social Media Manager will implement the company’s Social Media marketing. This includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.
ResponsibilitiesThe following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media manager:
1. Clear Objectives
Set realistic goals. It isn’t enough to say you “see” results; they must tie back to your objectives. You’ll never know Social Media without first setting objectives.
2. Great Design
Visual content has a lasting effect on people. Whether it’s your status updates, landing pages, or your Facebook ads; what the audience sees is what they’ll remember. Make sure it’s consistent, compelling and gets your point across.
3. Solid Content Strategy
The Social Media manager must perform a “Brand Discovery”, which outlines what it is about your business that makes it unique. This includes your core values and beliefs, and the reasons people want to buy from you. The answers should be in-depth and detailed.
The second part of your “Brand Discovery” describes your ideal customers. What are their interests, what problems can you solve, where do they spend their time, and how can you help them? Quality information that’s relevant to your ideal customers attracts them and sets your Social marketing up for the next steps.
4. Promotion Strategy
You need to continually grow your fan base. Social advertising is a very valuable tool to get your message heard. However, Social ads don’t look like the ads you’re used to seeing. They differ in content, placement and targeting. The best way to grow a social media page is to utilize ads.
5. Engagement Strategy
The Social Media manager should listen, respond, ask questions and engage with the audience. There should be careful consideration on how he/she responds to leads. People will ask questions and the Social Media manager should have knowledge and/or experience of the process to respond correctly.
6. Conversion Strategy
With growth and engagement strategies in place, the Social Media manager’s job is to convert fans/followers into customers.
7. Measure & Analyze to establish ROI (Return on Investment)
Measure results on a weekly basis.
Requirements Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+ Local, YouTube, Instagram, and Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
Displays ability to effectively communicate information and ideas in written and video format.
Exceeds at building and maintaining sales relationships, online and off.
Team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation and editing of content and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Possesses functional knowledge and/or personal experience with WordPress.
Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.