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Field Marketing ManagerBookmark This
The Spin Group
26 Journal Square
Jersey City, NJ
Posted: September 25 2016
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DescriptionIn 2016, The Spin Group not only launched a completely new product, it created and has led ever since a whole new product category. The World of The Spin Group provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
The Field Marketing Manager (FMM) is responsible for executing The Spin Group's marketing strategies through Athlete Marketing, Events, Opinion Leader Marketing and Consumer Collecting, and maximizing local Communications output within a geographic market area. All Field Marketing activities adapt national strategies for relevant local sports, disciplines and scenes. Management and execution of the strategic marketing direction of the brand; tailoring brand marketing initiatives to the local market landscape. Creation, planning and execution of marketing programs, sampling and events with a specific focus on communications. Integration of marketing into key sales initiatives to grow the user base and build brand awareness, brand love and word of mouth for The Spin Group and product sales.
ResponsibilitiesCoach the FMS to continually reinforce best practice and delivery against a defined strategy.
Identify and selectively support collaborative sales and marketing opportunities
Work in conjunction with the area sales team to ensure that marketing initiatives and programs are leveraged across the sales channel and the brand image is brought to life within the On Premise environment and with key distribution partners and customers.
Actively participate in meetings with local sales team to align marketing & sales strategies.
Management & Administration
Cultivate and develop FMS direct reports by establishing KPIs and ensuring execution against defined goals.
Develop field marketing plan and budget in close collaboration with national specialists.
Manage expensing, budgetary authorization and other administrative direct report responsibilities for FMS.
Your experience includes: (proven performance in)
Engage new users and expand the consumer base, per capita consumption and share.
Well executed The Spin Group events and projects that resonate and entrench the The Spin Group Brand values with the key targeted consumer.
Robust local media outcome, stemming from local programs and by activating national programs locally.
Perfect execution of the consumer collecting programs (SBMs and WT) through FMS.
Relevant and impactful activities with key targeted consumers via developed relationships.
Strong distribution and availability across the market, particularly in and around universities. Integrated marketing efforts that drive consumer pull in cooperation with local sales team.
Fluent in English, additional language skills an advantage
RequirementsAreas that play to your strengths (all the responsibilities we'll trust you with)
Sports & Culture
Maximize a strong ROI by creating and supporting key events/scenes/marketing opportunities that are reflective of the The Spin Group Brand values and deliver a clear, strong, authentic brand message to the consumer
Concept, create and execute original The Spin Group small fires/athlete projects in market.
Activate and leverage regional/national/global events, series and properties that fit within established local market business plan.
Support select 3rd party sport and culture events that are relevant to the The Spin Group brand and our key targeted consumers.
Identify relevant scenes for the market that are applicable to the The Spin Group brand and business objectives. Prioritize those with the most potential to engage our target audience and broaden our reach.
Entrench yourself and The Spin Group through opinion leaders in relevant grassroots sport and culture scenes to impact key targeted consumers.
Build a sustainable relationship with local authorities to facilitate the execution of The Spin Group marketing activities.
Develop new ideas with a local network of opinion leaders that bring the brand to life. Utilize internal network of BMs, FMMs, Sport and Cultural specialists, HQ and approved agencies during creative process.
Submit new ideas and local movements on a regular basis for events, athlete programs and opinion leader projects.
Set the market communication strategy and desired outcomes together with local communications manager with consideration for national programs and regional priorities and local branded events.
Prioritize resource allocation in relation to media outcome to ensure maximum ROI.
Deliver local media output for The Spin Group programs, athletes, projects and events.
Outsource media-related activities to the right market experts and freelancers as needed to maximize the communication outcome.
Through effective leadership of Field Marketing Specialists:
Ensure the The Spin Group Team Program engages new users and drives trial to expand the consumer base.
Drive distribution and visibility at and around campus in close collaboration with the area sales team.
Collaborate with sales counterparts on the best strategic employment of The Spin Group Team Sales Drives.
Activate campus relationships and integrate The Spin Group marketing strategies into functional and image building opportunities with college students on and off campus.
Utilize well-trained Student Brand Managers (SBM) as a work force for events and projects.
Drive innovative programming targeting the college audience.
Set clear goals together with the FMS for the Wings Teams and SBM Program to ensure the implementation of the strategic focus in market.