Branded Entertainment Internship
BUZZMEDIA —
Los Angeles, CA
POSITION TITLE/SEMESTER
Branded Entertainment Internship for Spring 2013 Semester
DEPARTMENT
Marketing
LOCATION
Hollywood, CA
TIME COMMITMENT
Spring Semester
COMPANY OVERVIEW
BUZZMEDIA is defining digital culture; publishing more than 40 leading brands whose original voices define their categories. BUZZMEDIA reaches one in four millennials in the U.S. monthly through its portfolio of award-winning and influential brands including: SPIN, Celebuzz, Stereogum, Videogum, Buzznet, TheSuperficial, Idolator, PureVolume, Hype Machine, AbsolutePunk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Just Jared, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, TheFrisky!, Concrete Loop, Brooklyn Vegan, XLR8R and Punknews. As measured by comScore, BUZZMEDIA is the largest digital publisher of entertainment news and the fourth largest digital publisher of original music content in the U.S. BUZZMEDIA draws on original editorial content, deep audience engagement, and knowledge of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties.
OVERVIEW OF DEPARTMENT
BUZZMEDIAs Branded Entertainment division is responsible for the ideation, creation and execution of branded experiences that yield leading market position for its advertisers. The Branded Entertainment team approaches each branded experience with its unique 36OFFERING which includes a full range of entertainment and lifestyle brand strategies and services including but not limited to:
Content Development and Distribution
Influencer Marketing and Talent Relations
Press and Communications
Social Media Strategy and Development
Experiential and Event Marketing
Music Programming
Live Streaming Events
Video Production
Digital Representation
As part of our 36OFFERING, the Branded Entertainment team pairs celebrity influencers with partners to create engaging and innovative experiences which help to amplify the brand message through social media, live events, video programs, and much more.