Disneyland Resort Sales and Travel Operations Public Relations InternshipCompany Overview: Since its opening in 1955, the
Disneyland ® Resort in Anaheim, California has welcomed guests of all ages from around the globe. The
Disneyland Resort features two spectacular theme parks
Disneyland (the original Disney theme park) and
Disney California Adventure park plus the
Downtown Disney District comprised of unique dining, entertainment and shopping experiences. The Resorts three hotels are the luxurious Disneys Grand Californian Hotel & Spa; the magical Disneyland Hotel and Disneys Paradise Pier Hotel with its "day-at-the-beach" fun.
Department Overview: This position is part of the Sales & Travel Operations (SATO) Public Relations team. Supporting the global sales organization, SATO PR drives Disney messages through a broad range of domestic and international media. The teams PR efforts support the full Disney Destinations portfolio and are business-to-business focused, with emphasis on trade media (travel industry, group & convention) as well as select consumer business media.
Responsibilities Support domestic and international PR efforts targeted to channels served by Sales and Travel Operations, including travel industry, meetings and conventions, retail and other niche segments. Support the PR teams core business, which includes managing relationships with trade media, participation in industry tradeshows and events, executive support and internal communications.
Under supervision of the DISNEYLAND RESORT-based Public Relations Manager, this position will be responsible for the following projects:
- Develop and execute a trade public relations plan to support the Disneyland Resort's sustaining expansion-related media outreach program.
- Assist DISNEYLAND RESORT-based Public Relations Manager with execution of Disney's Aulani Resort and Spa (Hawaii) trade PR plan for 2013.
- As a special project, develop and implement comprehensive trade media event plan for launch of summer entertainment program at Disneyland Resort.
- Write trade-specific press releases and editorial supplements for the Walt Disney Travel Company and additional writing assignments as needed.
- Support the APAC region trade PR needs, by developing and executing ad hoc and formal media FAM trips to both DISNEYLAND RESORT and WALT DISNEY WORLD. This would include developing itineraries, coordinating with Disney Special Activities and producing in-language press kits (through our translation company) for the visiting media. WALT DISNEY WORLD efforts would not involve travel to WALT DISNEY WORLD, but rather developing the schedule of activities to be executed by the WALT DISNEY WORLD-based team.
- Working with the WALT DISNEY WORLD-based SATO PR team to complete clip tracking reports.
Basic Qualifications These are the minimum qualifications you need to be considered for this position:
- Currently enrolled in a college or university as a junior or senior earning a degree majoring in Journalism, Public Relations, Marketing or similar major
- Demonstrated computer proficiency within a Windows environment
- Demonstrated strong written and verbal communication skills
- Demonstrated strong partnering skills
Preferred Qualifications- Previous internship experience in Journalism, Public Relations or Marketing
- Previous reporting/writing experience with a student or professional publication
- Familiarity with Associated Press writing styles
- Proven self starter and with the ability to balance multiple priorities
Additional InformationInternship Eligibility:- Must be enrolled in a U.S. college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR currently participating in a Disney College Program or Disney Professional Internship
- Must be at least 18 years of age
- Not have already completed two consecutive (spring/fall) College or Professional Internship Programs
- Must possess unrestricted work authorization
- Must provide full work availability
- Must provide own transportation to/from work
- Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)
Program Length: The approximate dates of this internship are June 2013 through January 2014. Interns must be fully available for the duration of the internship.
No Housing Available: This internship is located in Anaheim, CA. Participants on this internship
must provide their own housing.Application Deadline: The deadline to apply for this internship is
March 8, 2013.Attention International Students: If you are currently studying in the United States on an F-1 or J-1 Visa and do not have a Social Security number, please contact our office at 407-828-1736 PRIOR to applying.
Recommendation Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed on March 8, 2013.