Lacoste Merchandising Internship
Lacoste —
New York, NY
COMPANY DESCRIPTION: Lacoste is a 75-year old upscale wholesale and retail French apparel company specializing in mens, womens and childrens sportswear, eyewear, watches and accessories. Lacoste merchandise is known around the world for its quality, innovation and international appeal. Recognized for its signature crocodile logo --- born in 1927 as a nickname for founder and world champion tennis player René Lacoste, who promptly emblazoned one on his tennis blazer --- Lacoste revolutionized the world of tennis apparel and sportswear with the introduction of the famous pique knit polo. As a company poised for the exciting re-launch of its brand identity in the United States and around the world, Lacoste offers an exciting, fun, and creative work environment, with unlimited opportunity for learning and growth.
INTERNSHIP DESCRIPTION: This position is located in New York, NY. For students interested in fashion merchandising, sales and marketing, the intern will assist in the following departments:
Merchandising Division
Production
Aid in general preparation of seasons, for market such as swatch books receipt and preparation, sales sample preparation (check in, organization, delivery, stickers, and removal of country of origin label).
Organization of color library, swatches and pique stickers
Creation of season color cards
Aid in the development/ maintenance of the season structure
Participate in an afternoon of competitive shopping
Shopping for Proto- types for US special Development
Work with visual to develop key looks for in-store visual presentation
Visual
Work with the field merchandiser-learn standards/visual impact/flow of product/ communication/ creating floor maps/ completing a branch recap/ & understanding business trends (+) or (-) percentage to plan and stock levels.
Aid in creation of in store presentations
Develop fixture layout plan to accommodate units ordered
Create tools to maximize overall performance of field merchandisers
Work with merchandising to develop and execute merchandising guidelines at P.O.S
Coordinate and execute shop installs, collateral, and merchandising directives
Coordinate with each account on directives for the season
Wholesale Division
Sales
Prepare for sales meeting with retailers- making sure showroom is in order
Sit in on market appointments with all major department stores
Retail Division - Madison Avenue/Fifth Avenue
Work in our boutiques on: Visual merchandising- floor moves, changes, garment presentation and standards
Salesmanship-standards of customer courtesy, phone orders, RPRO computer system training
Operations-daily store and individual goals, receivings, stock maintenance, store report overview
PR Marketing division
Aid in preparation of press kits
Regular maintenance of sample closet
Organization of samples by season to be returned to warehouse
Sales samples preparation (check in, organization, d