Social Media Content StrategistBookmark This
New York, NY
DescriptionWales Capital is a strategic business advisory that is raising standards for all new issue execution, aftermarket support and issuer-centered advice. Wales Capital. was founded by issuer advocates, industry leaders and capital markets innovators who is working to implement the JOBS Act.
The Company is dedicated to developing and implementing superior capital markets solutions to drive results for entrepreneurs , issuers and financial sponsors (venture capital and private equity). Our long-term objective is to restore the U.S. capital formation engine of our economy.
The Company works at the intersection of finance, innovation and entrepreneurship movements like the JOBS Act and other global initiatives.
Social Media Content Strategist, US (location New York, NY) Digital Marketing: The Global Digital Marketing Team is part of the broader Global Marketing function at the Company. This division creates and drives the digital vision, strategy and implementation across digital channels. This includes management.
Social Media Content Strategist, US (location New York, NY)
The Global Digital Marketing Team is part of the broader Global Marketing function at Wales Capital. This division creates and drives the digital vision, strategy and implementation across digital channels. This includes management of digital assets including websites, mobile apps, emails and social media. This team also manages client information and analytics to drive greater efficiency and effectiveness through digital channels and ultimately a richer, more relevant experience for our clients.
The Social Media Manager will support the company's ongoing digital and social marketing tactics for both Wales Capital and subsidiaries. This individual must possess a strong understanding of the digital/social media space and can work in a fast paced demanding environment. This position will be responsible for working with content producers and influencer communities to create and distribute content that complies with our social media policies and guidelines. Strong collaboration and project management skills are required with the ability to work independently.
The candidate must be able to configure social media tools like Facebook, Twitter and LinkedIn and have experience with social media publishing/listening tools and metrics. This position will report into the Director of Social Media located in New York.
ResponsibilitiesOverall, the role will support strategic campaigns and content initiatives in all digital forms, with a particular emphasis on social media, to engage clients and prospects and build our brands
Content Marketing Strategy
Develop content for social media activities/campaigns that support business objectives and brand marketing efforts and evaluate results in an ongoing basis.
Assist in local social media publishing (Spredfast) and use social listening platforms (i.e. Radian6) to evolve future content strategy.
Develop and maintain a process work flow that ensures consistent execution and delivery of digital/social media marketing campaigns.
Ensure all digital content is on-brand, consistent in terms of style, quality, and tone and optimized for social and search.
Publish content to platforms and "follow" the content through social listening tools to measure effectiveness
Ensure integration of digital/social media content with other marketing activities in other areas of Wales Capital
Work closely with agencies and social platforms to deliver projects on time and within budget.
Collaborate with content creators within Wales Capital and make that content "social".
Partner with compliance professionals to ensure content meets digital/social media guidelines.
Work with Content Distribution Manager to identify syndication partners and other 3rd parties that would be interested in Wales Capital content.
RequirementsEducation (Minimum): Bachelor's degree or equivalent; Experience must include:
Minimum of 5 years of work experience in a digital content marketing, social media or PR required.
Prior Financial Services experience is preferred.
Hands-on experience in working on digital properties, including but not limited to display marketing campaigns, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets: e.g. (Facebook, LinkedIn, AdvisorTweets, Twitter and others), mobile applications, blogs and widgets.
Specific experience in managing social communities desired (LinkedIn a plus).
Experience with and demonstrated understanding of social media toolsets.
Excellent communication, writing and presentation skills.
Strong PowerPoint skills and the ability to translate metrics into "stories"
Ability to work with in a deadline oriented fast paced team environment and produce results.
Ability to interact in a professional manner with senior Wales Capital leaders.
Experience being a local manager on a team that may be co-located.