Social Media SpecialistBookmark This
Indiana Team Virtual
DescriptionManage all social media activities for both Indiana Team Virtual and all of their clients, including daily oversight of the brands' Facebook, Twitter and other social pages. The position requires a strong background in social media and online community management, as well as the ability to multi-task and successfully manage separate projects for distinct teams.
ResponsibilitiesManage all daily social media activities, including posting daily on Facebook and Twitter; fostering follower engagement through conversations replies; and monitoring related activity to ensure compliance with relevant community standards.
Provide daily oversight of online communities, including interacting directly with members to promote brand messages; answering questions and settling member disputes; and ensuring a safe environment.
Recommend and implement strategies for recruiting new followers and members; fostering loyalty across all social media properties; and optimizing communication strategies.
Work closely with other Marketing team members to ensure that social media activities are integrated into overall brand tactics, including paid and earned media.
Monitor key online conversations and events on non-Legacy social media channels to ensure Legacy brands and messaging are well-represented.
Report to senior staff about social media successes and lessons learned.
Respond to incoming "contact us" emails from related websites.
Perform other duties as assigned.
A social media specialist should already have profiles established on some of the more well-known sites such as Facebook, Twitter and LinkedIn. These profiles should demonstrate active, professional use.
Openness to Learning New Tools
Monitor trends with current tools by reading sites such as Mashable.com. Find out what people are using and how they are using them. It’s important for a specialist to stay current.
Technical skills are important to effectively implement social media. Many of these tools integrate, and it’s helpful to having above-average computer skills.
Beyond knowing about the tools, the specialist should understand why they should be used. Decide what makes sense for the organization and incorporate the social media strategy into the strategy for the business as a whole.
Part of maintaining existing accounts involves interacting with “friends” and “followers” on these sites. Also, when someone comments on a blog, the specialist should be prepared to respond.
Constantly measure results with tools such as Google Analytics. Review what is working and what needs improvement. Pay attention to where your customers are spending most of their time and make sure you spend time in the same place.