Responsibilities: This position is responsible for increasing our brand awareness, driving Internet traffic, and increasing sales activity via website and mobile app – future. Utilize Internet marketing techniques to increase sales, website and mobile app traffic, mobile app downloads, and overall brand awareness; Increase and drive website and mobile app purchases/sales; Optimize our Web Site Search Position; Assist in increasing our number of Facebook “Likes” and “Shares,” as well as number of Twitter followers, RTs, and direct mentions; Increase the number of Pinterest follows and connections by assisting in pin uploads, campaigns, promotions, etc.; Leverage social networks to strengthen relationships with existing social media followers and increase the number of future followers; Utilize SEO and social networking to raise our web presence and placement on web searches; Other Marketing activities as assigned by manager, including reviewing popular TV shows for fashion trends and brands worn.
Knowledge and Skills Required: Excellent written and oral communication skills; Understanding of Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn, etc.; Solid understanding of the internet and social media marketing best practices; Fearless attitude towards technology and a willingness to learn