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Purple Cow Agency
Posted: April 20 2016
Company Location: San Jose, CA
Application Deadline: Available Year-round
Position: 3 Part-time, Unpaid (College Credit Required)
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DescriptionPurple Cow Agency (www.purplecowagency.com) is a digital marketing agency with offices in Brentwood and San Jose, California. We are looking for a prolific and talented content creator to write and produce various types of downloadable content, blog regularly, share and interact on social media, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities-Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, etc.).
-Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
-Create shareable content appropriate for specific networks to spread both our brand and our content.
-Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
-Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
-Drive consistent, relevant traffic and leads from our social network presence.
-Explore new ways to engage and identify new social networks to reach our target buyers.
-Track, measure, and analyze all initiatives to report on ROI.
-Writing various types of articles on a wide range of topics for our blog.
-Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.
-Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
-Collaborate with Purple Cow CEO, designers, external influencers and industry experts to produce relevant content that meets the needs of our audience.