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She's The B.O.S.S. Enterprises
Posted: June 14 2016
Company Location: Pikesville, MD
Application Deadline: No Deadline
Position: 4 Part-time, Unpaid
DescriptionMaryland based and fairly new enterprise needs several serious, ambitious and talented interns to work on expanding our social media / internet presence. This is a unique position, includes working with different parts of the company. The Intern that we are looking for should be strong in deliberate planning and goal setting, motivated in development of brand awareness and online reputation. Content management of social media pages is a must and
SEO (search engine optimization) and generation of inbound traffic is a plus.
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
Community leadership and participation (both online and offline) are integral to a Social Media Intern’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
ResponsibilitiesThe first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.
“Why” is the reason customers buy. A great “why buy here” message is unique to your company, is backed up by facts (awards, numbers, in-store policies) and answers “What’s in it for me?” for the shopper/ listener.
-Identify Target Customers
Your product cannot possibly be all things to all people. Until you accept the notion that you must keep your market focus tight, you’ll constrict your business’ ability to grow.
Explore this exercise to identify target customers:
I’m sure you’ve said this once or twice in your years in business: “You know, if we had ten more customers just like them, life would be great!” Write down the circumstances and attributes of those types of customers.
Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for exploring audiences that are interested in your product or service.
-Set Clear Objectives
All marketing plans include defined, realistic goals. It isn’t enough to say you “see” results. Your results must tie back to your goals and objectives. You’ll never know ROI without goal setting and strategy.
In setting goals, it’s important to identify what challenges the business is experiencing. These 5 are the most common:
Insufficient website traffic and/or scant visitors
Weak brand awareness
Declining customer retention
Poor online reputation
-Visual Design and Web Development Strategy
Visual content has a lasting effect on the viewer. Your visual branding must be consistent. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s compelling and gets the point across.
Savvy web development is crucial to your content marketing success. You must retain a hub for your content where customers and prospects can visit to learn more about your products and services, and where search engines can crawl to award more authority.
-Solid Content Strategy
One of the most frequently asked questions I get is, “How do I know what to post on our page?” In order to know the answer to that question, you must have a solid idea of who you are as a brand and who your target customers are.
What is it about your company that makes it unique…makes people want to buy from you? Answer that question in detail.
Describe your target customers. What are their interests, concerns and issues? How can you help them come to a purchase decision with the content you publish?
Don’t forget about those fans who are not in-market. What can you offer them to make their time with you interesting?
It is essential to continually grow your fan base and promote your content. Social media is now pay to play.
Requirements-Manage social media marketing campaigns and day-to-day activities including:
-Develop relevant content topics to reach the company’s target customers.
-Create, curate, and manage all published content (images, video and written).
-Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
-Conduct online advocacy and open a stream for cross-promotions.
-Develop and expand community and/or influence outreach efforts.
-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
-Design, create and manage promotions and Social ad campaigns.
-Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
-Analyze key metrics and tweak strategy as needed.
-Compile reports for management showing results (ROI).
-Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
-Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
-Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
-Monitor trends in social media tools, applications, channels, design and strategy.
-Implement ongoing education to remain highly effective.
-Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
-Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
-Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
SkillsRequired - Promotion Planning, Marketing for Small Business, Promotional Design, Marketing and Sales
Preferred - Communication Skills, Written & Verbal Communication Abilities