Social Media Marketing Manager

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The Social Media Manager will implement the company’s Social Media marketing. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.


Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the company’s ideal customers.
Create, curate, and manage all published content (images, video and written).
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Compile report for management showing results (ROI).
Monitor trends in Social Media tools, applications, channels, design and strategy.
Monitor effective benchmarks for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Trend Spotting – Being able to spot, identify and relate new trends.
Email Marketing – Being able to design, create and maintain marketing emails, newsletters, etc


Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
Possesses functional knowledge and/or personal experience with WordPress.

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