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Major League Marketing InternshipBookmark This
Posted: July 19 2016
Company Location: New York, NY
Application Deadline: Available Year-round
Position: 5 Part-time, Unpaid
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DescriptionThe engaging nature of events has helped sponsorships outpace general ad growth, yet it still receives a relatively small share of total ad revenues, due in part to the fragmented nature of sponsorship properties, as well as the lack of time, resources and product insights necessary for success.
In professional sports sponsorships, nearly half of all sponsors with a national footprint, partner with only one team, effectively reaching just one market. At the same time, an estimated $675M of potential revenue is missed because of unsold categories each year.
To create an easier, more effective way for brands and properties to partner, we’re launching a sponsorship marketplace by being the first to organize all individual sponsorship property inventory and data of 130 teams in the NFL, NBA, MLB, NHL and MLS and over 5,000 national brands into a streamlined and detailed platform to launch intelligent partnerships at scale and efficiency.
In parallel to this, we’ve created SponsorU: A training, networking and consultative program for graduate and undergraduate students to gain broad, real world experience in the sports sponsorship & marketing space.
Founded by Bob Lynch, the Former Senior Vice President of Partnerships for Barclays Center, Brooklyn Nets, NY Islanders and Nassau Coliseum. Prior to this, he oversaw sponsorships and media as Vice President for the Miami Dolphins, Sun Life Stadium and their ancillary programming (U. of Miami, International Soccer and Festivals), and held senior positions with Westwood One, Clear Channel and Entercom Communications.
ResponsibilitiesThe Sponsorship Scout is first and foremost a collector and organizer of information (online, in media and potentially at the game). Through coaching and high-level direction, they’ll gather public-facing information related to brands, teams, messaging touch-points, marketing inventory and creative.
Through this experience, students should gain a much deeper and vibrant understanding of the relationship between teams, arenas, brands and products or services. In turn, this should lead to more thought-provoking questions and next-level solutions.
Student(s) will initially be taken through the entire project/company scope for contextual purposes, and then provided with varying degrees of sponsorship information (based on league & market), as well as a template to capture and lay out sponsorship and technology content. With that, we are open to certain creative liberties related to the presentation of information, if there are more effective ways to compile and share.
Detailed sponsorship & sports administration insights through the experience of studying, discussing and understanding specific areas of the business unlike anywhere else. This includes open forum calls hosted to share knowledge from other markets, teams and from the sports and media industry.
Expansion of network and guidance by participating with likeminded individuals throughout the country, many of whom have sports administration experience. If and when appropriate, we also provide coaching, feedback and in some cases introductions to teams or executives for further career development (both short and long-term).
RequirementsWe’re seeking a highly talented and motivated student, who is looking to invest in their career development to give themselves a competitive advantage in the sports & sponsorship or marketing industry. This person should be naturally curious about how business, sports/entertainment and marketing work, a constant learner and looking to immerse themselves in projects where they can grow through experience.
• Strong communication skills (including candor & consistency)
• Detail-oriented demeanor, as well as the ability to manage their time and priorities in an independent, entrepreneurial setting.
• Proficient in Microsoft Excel and PowerPoint, as well access to a smart phone or digital camera.