Copywritter For Luxury Mens Fashion Marketplace

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Hone and Strop
 Virtual
Posted: June 17 2016
Company Location: West Hollywood, CA
Application Deadline: Available Year-round
Position: Full-time, Paid

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Description

Hone & Strop, Inc. (“H&S” or the “Company”) is a Los Angeles-based men’s social commerce
community and marketplace that aggregates independent brick-and-mortar luxury boutiques
from across North America and Europe to create a one-of-a-kind online shopping forum. H&S
is the online technology hub for independent men’s luxury boutiques, which might otherwise not
be able to afford to run a comprehensive e-commerce site. More than just a luxury shopping
experience, H&S is a lifestyle destination where men and their significant others can enjoy
graphic-rich, luxury-themed content and styling advice, as well as discover, research, collect,
share and buy from an influencer- and peer-curated catalog of unique ready to wear clothing
and accessories. We offer bespoke experiences, limited-edition luxury and expertly curated
haberdashery.

But enough about us, let’s talk about you! You are an exceptional storyteller with a keen eye for fashion and culture, with the ability to own a brand voice, a flexible and positive attitude, and experience translating marketing strategies to powerful copy. You are experienced in creating and maintaining a brand voice online and thrive in a fast-paced startup environment. You’re excited to play a part in a Marketing team that manages integrated content, editorial, partnerships, email marketing, and social media programs.

Responsibilities

• Take over and maintain Hone & Strop’s brand voice through on brand copy on all channels
• Ensure consistent grammatical and factual accuracy, fairness, and good taste in our verbal communication in our existing and future editorial channels
• Build and execute Hone & Strop's voice in different ways to engage, delight, and convert key customer segments Ghostwrite and/or edit both business and fashion-focused articles for major publications and Hone & Strop executives
• Help to develop, create, and edit PR and media pitches
• Translate the fashion editorial calendar to powerful stories and copy, in support of overall brand goals and marketing strategy
• Oversee day-to-day content flow, ensure consistency of tone, voice, and messaing
• Ensure that standards for engaging, accurate and quality content development are met
• Drive continued innovation in evolving content formats most effective at engaging our target audience
• Be the go-to for new developments in social media and content marketing
• Collaborate with marketing team on campaign-related projects and editorial/advertising integrations for key strategic clients

Requirements

relevant marketing experience, ideally in fashion, advertising, or journalism
• Excellent storyteller with an understanding of the mechanics, conventions, and trends of e-commerce, fashion brands, PR, media, and pop culture
• Solid understanding of and experience with translating brand personality into copy
• Tenacious, self-starter who is able to work independently and is goal-oriented Fashion judgment, organizational skills, computer/digital proficiency, and the ability to perform well under pressure and deadlines
• Understanding of customer lifecycle and ability to identify ways to improve the process
• Ability to implement processes to enable scalability and enhance efficiency
• Ability to thrive in a fast-paced, autonomous start-up environment
• Proven track record of driving successful copy across channels, at scale
• Solid understanding of SEO best practices and social media trends
• Experience managing junior creative staff and reporting upwards
• Bachelor’s and/or Master’s degree preferred

Skills

Required - American English, Social Media Marketing, Fashion Marketing

How To Apply

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