Video Introductions
In the era of remote work, standing out in a sea of applicants has taken a digital turn. More common now than ever, video introductions—video versions of a resume—offer a human touch in showcasing your skills, qualifications, and unique personality to potential employers. This trend is likely only going to accelerate, with almost 80% of hiring managers saying they believe video has become more important during the hiring process and 60% believing video could replace cover letters.
Though not a guarantee for a job or internship, when executed well, these introductions can significantly boost your chances of getting noticed. Video introductions provide a valuable glimpse into your abilities, particularly for roles in creative fields or those requiring strong communication skills. Read on to learn about the what, why, and how of creating a compelling video introduction.
What is a video introduction?
A video introduction is, in short, a video resume. It’s a short film, created by a candidate, that describes the individual’s education, experience, skills, and qualifications.
It’s important to keep in mind that a video introduction isn’t going to get you an internship. Only you can do that. However, it can be a helpful tool in marketing yourself for prospective opportunities—if it’s done right. Conversely, a poorly made video resume can actually hurt your chances of securing an internship. The moral of the story: Only include a video resume if it’s high quality.
In most cases, a video introduction supplements a traditional resume, so you’ll want to submit a high-quality written resume as well. The video should then build on your resume, providing a window into what makes you unique and sharing your personality with would-be employers. Review some sample video introductions on YouTube and consider what will work for you and the internship you want.
When considering a video resume, you’ll also want to think about the field you’re working in. Computer scientists and analysts should probably avoid a video resume. But in more creative fields, and especially in roles where you’ll be presenting to clients or leading meetings, a video resume can help showcase your speaking skills and poise.
How to Make a Video Introduction
Creating a video introduction is a bit like making a mini documentary about your professional self. The process requires thoughtful planning, a touch of creativity, and a good handle on your unique value as a professional. Here are the steps to follow to create a compelling video introduction:
1. Define Your Purpose and Audience
Before you hit the record button, ask yourself: Why are you making this video and who will be watching it? Is it for a specific job application? Or is it more general to showcase on your LinkedIn profile? Understanding your purpose and audience will help you decide on the content and tone of your video.
2. Draft Your Script
Start by outlining what you want to say. A typical video resume should cover an introduction (who you are), your educational background, professional experience, key skills, and what you bring to the table. Remember, authenticity is key–you don’t want to sound like you’re reading from a script. Use the script to guide your thoughts, not dictate them verbatim.
3. Practice Your Delivery
Once you’ve got your script, practice it out loud. Rehearsing will help you become more comfortable with the content. As you practice, aim for a natural, conversational tone. Pay attention to your body language and make sure it’s positive and engaging.
4. Set Up Your Filming Environment
Choose a quiet, well-lit space with a neutral background. Make sure your camera is stable, ideally set up on a tripod, and at eye level. Dress professionally as you would for an in-person interview.
5. Record Your Video
Speak clearly and directly into the camera. Keep it concise – ideally between 1-3 minutes. Be yourself and let your personality shine through. This is your opportunity to show a bit of who you are, beyond just what’s on your resume.
6. Edit Your Video
Use video editing software to cut out any mistakes or awkward pauses. Add text overlays or other graphics if they enhance your message and don’t distract from it. Make sure the final video flows smoothly and maintains the viewer’s interest throughout.
7. Review and Get Feedback
Before you send it off, review your video and get feedback from others. They may notice things you missed or provide valuable suggestions to improve it.
8. Share Your Video
Once you’re satisfied with your video, share it appropriately. If it’s for a specific job, follow the application instructions. If it’s more general, you might post it on LinkedIn or another professional platform. Always make sure you’re sharing it in a way that’s appropriate and professional.
Remember, creating a compelling video introduction takes time and practice. Don’t be discouraged if it’s not perfect the first time. Learn from any feedback and keep refining it until it becomes a powerful tool in your job search toolkit.
Sample video resume introduction script
Remember: You don’t want to sound scripted in your video resume—that defeats the whole point. Instead, write a script, practice a few times, and aim to hit the key points while coming across as naturally as possible.
Hi there! My name is Rachel Milligan, and I’d love to take a couple of minutes to tell you why hiring me as your marketing intern will benefit your organization.
Currently, I’m completing my junior year at Ohio University. I’ll be getting my Bachelor of Business Administration degree, with a major in marketing, in spring 2021. My coursework has provided me with a strong foundation in marketing, as I’ve already completed courses in the management of promotion, consumer behavior, and business information systems design.
In the last two years, I’ve been able to augment my education with hands-on experience, attained through two previous summer internships. In my first internship, I focused on the company’s website, doing analysis, design, and optimization. They saw an 11% increase in traffic by the end of the summer. My second internship, at a design agency, had me creating and distributing marketing materials, such as press releases and newsletters. Because of this, I know the basics of Adobe Creative Suite, which is a huge asset. Along with my technical skills, I’ve worked with a diversity of people in a range of roles, so I’m a true team-player. My supervisors have all praised my relationship-building and communication skills.
Finally, I simply love marketing. I love making an impact, spreading the word, and seeing the change for the business. I’m dedicated and passionate, and I guarantee that you won’t regret hiring me. Thanks so much for taking the time to listen!
Do’s and don’ts of producing a video resume
Just as font, size, and formatting are important for a traditional resume, internship seekers who know how to produce and edit a quality video (or can hire someone to do it) have a big advantage. To help you, and your video, look their best, follow our tips and tricks:
Do …
- Shoot your video on a tripod or use your webcam.
- Use proper lighting. Computer screens tend to make videos look darker, so added brightness can improve image quality.
- Film close-up, against a solid color surface. Avoid prints and remove any clutter in the background.
- Dress in professional business attire, just as you would for an interview.
- Keep your video short, no more than 1–3 minutes in length.
- Look directly into the camera and remember to smile.
- Make sure there isn’t any background noise (like music, talking, or phones).
- Practice what you’re going to say ahead of time so that you speak naturally and clearly.
- Review your video and edit it, so that it’s polished and succinct.
Don’t …
- Speak too quickly.
- Wear heavy makeup or distracting accessories.
- Gesture with your hands too much, as it can be distracting.
- Use phrases such as “like,” “um,” or “ah” too often. If you’re about to use one of these, just pause for a moment, and then resume talking.
- Mix your personal life with your professional. Stay focused on how you can add value for the company.
- Expect your video resume to replace your traditional resume. Some employers don’t utilize video resumes due to concerns about discrimination issues, i.e., hiring candidates because of how they look and sound rather than based on their qualifications. However, a well-done video can boost your chances in many fields.
One more thing
Before you post or send out a video introduction, carefully review how you come across. Ask friends, family, or your school’s Career Center to review it as well. They’ll be able to tell you if it’s good to go, or if you should go back to the drawing (or filming) board.
