Marketing Cover Letter Samples

Chegg
Updated: May 13, 2020

The perfect marketing cover letter is your own personal brand statement. It allows you to tell your unique personal and professional story. Your resume lists the facts, but your cover letter is where you stand out from hundreds of other applicants. It’s where you share your point of view in your own voice. But how do you write a cover letter for a specific role? Use our marketing cover letter samples below for suggested phrasing, structure, and content when you apply to an internship or entry-level role. At the same time, remember that the examples below are meant as guides only. Your cover letter is about your individual academic and professional achievements.

 


 

Marketing Internship Cover Letter Sample

 

 

Devin Advert
123 Marketing Lane
Idaho City, ID 12345
(222) 222-2222
devin.advert@uc.edu

[Application Date]

Ms. Sarah Reilly
Marketing Department
XYZ Company
Boise, ID 56789

Dear Ms. Reilly:

As the marketing manager for my college a cappella group, I oversee all promotional materials and media outreach for our 14-person group. Last year, that translated into a 7% increase in CD sales and 11% increase in concert ticket sales over the previous season. I’m a junior majoring in marketing at University College, and when I saw XYZ Company’s marketing internship on Chegg Internships, I knew it was a perfect fit.

In addition to managing all marketing efforts for my a cappella group, I work as a part-time barista at Good Times Coffee. Every week, I use Hootsuite to craft and coordinate the local shop’s social media efforts and marketing campaigns. I’ve grown our web and social media presence substantially, and we’ve seen a 27% increase in Facebook followership. When I’m not working, I’m studying, and I’ve completed courses in marketing research, marketing strategy, advertising, promotion, and product development, with a major GPA of 3.4.

My attached resume expands on my community involvement, coursework, and professional experience. As I prepare for a career in marketing, I am eager to make an impact and gain hands-on experience with your innovative team. Thank you for your time and consideration, and I look forward to hearing from you soon.

Sincerely,

Devin Advert

 

 


 

Entry-Level Marketing Specialist Cover Letter Sample

Devin Advert
123 Marketing Lane
Idaho City, ID 12345
(222) 222-2222
devin.advert@email.com

[Application Date]

Ms. Sarah Reilly
Marketing Department
XYZ Company
Boise, ID 56789

Dear Ms. Reilly:

As the digital marketing strategist for ABC Company, I developed a social media campaign that increased online sales by 146% in eight months. I am an accomplished marketing specialist, skilled at designing and implementing digital media strategies that generate new clients and revenue streams for businesses—and I’ll bring that experience and expertise to work as the digital marketing specialist for Grantham Paper, Inc.

In addition to running social media campaigns for ABC Company, I coordinated with business owners, senior management, marketing personnel, and accounting departments to develop digital platforms that built up a large customer base. In college, I worked as a freelance marketing specialist, designing online platforms through which customers relay feedback, successfully enhancing service to address customer concerns. I’m experienced in HTML, Java, and SQLScript, with an ability to design, build, and maintain websites that include high-resolution video/images.

As your digital marketing specialist position requires expertise similar to mine, I believe I would serve Grantham Paper, Inc. well in this role. Thank you for your time and consideration, and I look forward to hearing from you.

Sincerely,
Devin Advert


 

Tips on How to Write Your Marketing Cover Letter

Now that you’re inspired, here are our top tips before you write your own cover letter:

      • Don’t rewrite your resume—tell a story and share your passion.
      • Nothing will get you eliminated from the application pool faster than typos.
      • Address your cover letter to a specific person, with their full name and preferred pronoun.
      • Numbers and details are your friend. Speak to what you did and why it matters.
      • Name dropping pays off, so mention anyone you know at the company.
      • It’s not all about you. Focus on how you’ll add value for the employer.

Don’t forget to read our accompanying marketing resume samples here.