Market Research Intern

internship - full time, unpaid

Daniel J Edelman Holdings
Rochester, NY
Closed
Posted 52 Days ago
Daniel J Edelman Holdings
Rochester, NY
internship - full time, unpaid
Posted 52 Days ago
Closed

Description

Market Research Intern at Daniel J. Edelman Holdings Posted in Public Relations about 10 hours ago. This job brought to you by eQuest Type: Full-Time Location: Rochester, New York Job Description: Edelman is a leading global Communications Marketing firm that partners with many of the worlds largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Ages Agency to Watch in 2014; one of Forbes 14 Most Influential Agencies of 2014; and The Holmes Reports 2013 Global Agency of the Year. Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoors Best Places to Work for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities. Edelman Intelligence is the strategic research arm of Edelman the worlds largest communications marketing agency where we serve as strategic partners and consultants to a wide range of top-tier clients. Our engagements span primary and secondary research, measurement and analytics, and utilize a full suite of cutting edge tools and methodologies. Our motto is Intelligent Engagement, and our mission is quite simple we strive to make our client engagements the smartest they can be. Whether it is optimizing a messaging strategy or identifying a target audience, we are committed to engagements that marry creativity + strategy in the world of marketing communications. We are seeking a highly motivated, hardworking individual who is interested in learning the ins and outs of market research. Candidates must be naturally curious and have a passion for understanding human behavior while becoming an expert with our tools of measurement, customized surveys and communities. This is a great opportunity to gain hands-on experience and exposure with a cutting-edge dynamic team within Edelman. You will be fully integrated with the team working for high-profile clients, on a broad array of interesting research projects. Responsibilities: Support Edelman Intelligence analysts on a wide variety of primary research projects. Assist with monitoring projects within a specific set of accounts, work closely with and support the needs of the account teams. Responsibilities: The Intern is responsible for assisting with implementing and monitoring projects within a specific set of accounts under the direction of the supervisor. S/he works closely with and supports the needs of the account teams. Responsibilities include, but are not limited to: * Basic understanding of principles of PR * Basic understanding of clients business * Participation in brainstorms when invited by the supervisor * Read and identify media clips from clipping services and on-line resources * Assist with monitoring client competition coverage * Pitch the media under the direction of the supervisor * Assist with preparation of press kits for distribution * Update media lists * Assist with compilation of media coverage reports * Familiarity with AP style * Draft pitch letters and/or email pitch memos to vendors with the approval of the supervisor * Conduct and compile research * Basic understanding of key client information, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace * Basic understanding of research and media list building tools (Factiva, Edge, etc.) Basic Qualifications: College Senior or recent college graduate with an interest in communications and/or research and possess good interpersonal and communication skills with the ability to work effectively with others. Ideal candidate will have the following skills: Quick learner who works well both independently and as part of a larger team Ability to multi-task and work effectively in a fast-past environment Strong organizational and time management skills with attention to detail Competent in Microsoft Office Suite

Skills

market research, time management, analytics, communication, marketing communications, creativity, primary research, secondary research, microsoft office, microsoft word, business strategy, public relations, advertising, consulting, agile methodologies

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