Digital Communications and Social Media Specialist
At the Office of Minority Health Resource Center, we are dedicated to advancing health equity. The Digital Communications and Social Media Specialist is a key member of a team supporting the communications and outreach efforts of the HHS Office of Minority Health.
The Digital Communications and Social Media Specialist supports day-to-day execution of client's presence on multiple digital and social media platforms, including researching, writing and posting social media content; social listening and conversation/ trends monitoring; coordination of special digital/virtual events; writing digital communications content that is strategically aligned with the client's social media content and production of analytics and reports.
The Digital Communications and Social Media Specialist also works closely with the Communications Manager to develop strategies for increasing engagement and enhancing client's brand; to develop and execute digital and social media communications campaigns; to build relationships and collaboration with staff and strategic partners; to provide periodic training on guidelines and best practices; and to regularly evaluate effectiveness of digital and social media efforts.
1-2 years of experience in marketing, communications, media or public relations, with an emphasis on digital/social media
Professional understanding of platforms including, but not limited to, Facebook, Twitter, Instagram, Snapchat, YouTube and other emerging channels
Knowledge of social media analytic platforms and production tools, and best practices
Has excellent writing, speaking and editing skills, including the ability to effectively communicate complex and technical information to different audiences
Exceptional writing skills (writing samples and/or writing test may be required)
Strong editor with thorough knowledge of AP style
Strong interest in public health and issues related to minority health and health disparities
Bachelor's degree in a relevant field (journalism, communications, etc.)
Committed to producing the highest quality work and remaining on the cutting edge of their area of expertise
Enjoys working in a collaborative environment
Self-starter who is able to work independently with little supervision
Detail oriented and capable of meeting tight deadlines, managing multiple projects and prioritizing workload
Available for occasional evening and weekend hours and out-of-town travel
Language skills, multimedia production experience and HTML coding knowledge are pluses
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Serve as day-to-day coordinator for social media, developing daily content for the client's social media platforms including Facebook, Twitter and others, as well as the website
Coordinate digital media special projects, including Twitter chats and health awareness campaigns and events
Proactively monitor social media conversations and trends to identify opportunities for organization to join or lead conversations about minority health, disparities and health equity
Produce tracking and analytics reports to quantify and qualify impact of social media
Act as brand journalist seeking leads to create relevant stories and content on digital and social media platforms that identify, engage and activate audiences
Drafts articles, newsletters, and digital and social media strategies
Support day-to-day operations of communications team by performing other duties, including but not limited to editing, proofreading, and events, website and media relations support
Works with Communications Manager to support strategic enhancement of social media strategy and presence, in concert with client's mission/goals and social media best practices
Work is primarily performed in an office environment
This document is not intended to cover or contain a comprehensive listing of all job related activities, duties or responsibilities that are required of the employee. Due to the nature of the industry, job tasks may be changed as necessary to meet the needs of the customer.
AMTIS Inc. is an equal opportunity employer providing equal employment opportunities (EEO) to all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.
social media, facebook, public relations, editing, writing, twitter, digital media, event planning, event management, media relations, journalism, instagram, newsletters, youtube, web content