Brand Marketing Specialist

job - full time, paid

Legacy Marketing
Boston, MA
Closed
Posted 39 Days ago
Legacy Marketing
Boston, MA
job - full time, paid
Posted 39 Days ago
Closed

Description

Posted on Brand Marketing Specialist Legacy Marketing in Boston, MA, USA Benefits Offered 401K, Dental, Life, Medical, Vision Employment Type Full-Time Full-Time (Temp.) Brand Marketing Specialist Legacy is looking for an energetic, outgoing brand marketing specialist to execute on-premise sampling events that will engage both the trade and consumers. The primary responsibility will be to partner with the local beer client to visit target accounts and execute the program within the approved framework. The ideal candidate will have an intricate knowledge of the beer industry and be well-familiar with the local bar scene. This individual will have a proven ability to build and maintain relationships. The program will run from early August through early November. This is a full-time role and will require working nights and weekends, executing ~13 events per week. Timing may vary. Primary Job Responsibilities: � Become immersed into the brand, getting to know the brand strategy and positioning intricately � Serve as the brand expert, displaying an in-depth knowledge of all local and national events/sponsorships that the brand is affiliated with � Visit accounts on a weekly basis and sample consumers/trade in the on-premise � Partner with HQ & local client for target account list to develop local, custom activation plan � Create positive experiences centered around the brand, educating consumers on the brand � Engage and entice consumers about the brand through natural conversation � Ensure POS is featured within program accounts � Establish and maintain relationships with accounts � Manage program inventory � Bring your own personal style and energy to the brand-supplied talk points � Gather feedback and provide detailed account audits and post-event recaps using online reporting system � Conduct site checks and complete checklist for small set of accounts that will participate in a larger, live event � Help negotiate with accounts for their participation in larger, live events � Assist with identifying local production person to assist with light production (equipment and power needs) and handling/on-site coordination of local talent Experience, Qualifications, and Skills Required: � Previous On-premise/Bartending experience required � Bachelors Degree (preferred) � Digital marketing/name generation experience (preferred) � High energy, initiative, and drive � Strong knowledge of beer industry � Intimate knowledge of local account landscape � Comfortable working in nightlight/bar setting � Must be available to work non-traditional hours, including nights and weekends � Must have an extremely flexible schedule � Strong organizational and time management skills � Proficient at Microsoft Office (Excel, Word, PowerPoint) � Must NOT be involved with, working for, or representing any other beer, wine, or spirits brand � Must have reliable form of transportation for travel within the general market area. � Must have TIPS certification (or willing to obtain certification through Legacy) � Must be able to accept program deliveries/shipments About Legacy Marketing: Legacy Marketing is a Chicago-based, independent experiential and digital marketing agency that inspires passion for brands by engaging people through integrated live + digital campaigns. Perennially listed on both Event Marketers IT List, the CM200 (formerly PROMO Top Shops) and Chicago Tribunes Top Workplaces, our programs have won multiple Ex Awards, PRO Awards and Webbys** Posted date: 21 hours ago

Skills

digital marketing, brand development, event management, brand marketing, positioning, microsoft office, microsoft excel, microsoft powerpoint, microsoft word, time management, negotiation, brand strategy, campaigns, promo, corporate sponsorships

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