Public Relations Society of America (PRSA)
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Public Relations Manager
Wilson Elsers White Plains office is seeking a Public Relations Manager.
While the location preference is in White Plains, this role has the ability to be based in any of our tri -state area offices, including Stamford, CT and Florham Park, NJ.
The Public Relations (PR) Manager will be responsible for overseeing the firms PR program to further increase the visibility of the firm, key practices and individuals by leveraging the expertise of attorneys throughout the firm through media coverage and other thought leadership.
Bachelors degree in Marketing, Communications or Journalism preferred.
7 10 years related work experience in communications with an emphasis in PR, preferably in a law firm, professional services, or agency environment.
Experience in identifying, developing and executing PR content with a strong sense of what will be of interest to reporters and editors and will generate impactful coverage.
Existing media relationships with both local and national business, trade, and legal outlets preferred, with a demonstrated ability to cultivate new relationships.
Strong knowledge of social media platforms with emphasis on application to the business environment.
Possess excellent verbal and written communication skills with an ability to influence others.
Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities.
Strong planning, project management, proofreading and, organizational skills.
Facility analyzing, working with and presenting data.
Ability to collaborate and gain the respect, trust, and confidence of the firms attorneys and professional staff.
Possess a hands-on tactical approach.
Ability to work independently and as part of a team with a proactive and positive style that fosters collaborative working relationships.
Deep personal commitment to integrity, excellent judgment, and the highest standards of ethics.
Excellent computer skills, including proficiency in using Microsoft Word, Outlook, Excel and PowerPoint.
Familiarity with online law firm resources and media aggregators, preferably JD Supra, Lexology,and Cision.
Ability to quickly get up to speed and master new applications and software.
Interface with marketing and business development professionals and attorneys to develop story ideas, identify hot issues and trends and other newsworthy items on an ongoing basis as a means of developing content.
Monitor news outlets for topics relevant to the firms practices and identify opportunities for commentary.
Draft, distribute and follow-up on pitches, press releases, byline article abstracts, and more.
Provide guidance (word count, outlet, etc.) and place byline articles.
Leverage existing media relationships and develop new contacts within key business, trade, and legal press.
Prepare attorneys for media interviews and backgrounders, including developing detailed briefings and messaging points, conducting media training, as well as staffing.
Field/vet reporter queries, including supervising the conflict process.
Contribute to crisis communications strategy and execution as needed.
Assist with developing and implementing a PR plan including goals, tactics, and budget.
Support the collection of data and submission of firm surveys.
Coordinate and draft attorney nominations for third-party recognition opportunities.
Distribute media clips to attorneys and marketing and business development colleagues, where appropriate.
Oversee the maintenance of media contact lists, including the use of media monitoring platform.
Distribute regular internal communication regarding media coverage highlights.
Prepare thoughtful analysis for firm management of metrics and feedback
Keep apprised of best practices for PR generally and within the legal industry and provide recommendations for improvement/enhancement.
Some travel to other offices may be required.
Assume additional responsibilities as requested.
Why Should You Apply?
Generous PTO plan
Excellent growth and advancement opportunities
Corporate Discount Plans
Wilson Elser is a firm who focuses our commitment to both our clients and you! Please consider joining our team by applying online.
We are committed to cultivating an environment that embraces and promotes diversity as a fundamental value. We are an Equal Opportunity Employer; Minorities and Women are encouraged to apply.
Stamford, Connecticut, 06901, Other, United States | Florham Park, New Jersey, 07932, Other, United States | White Plains, New York, 10604, Other, United States
July 11, 2019
Public Relations Manager
public relations, social media, marketing, press releases, internal communications, crisis communications, journalism, web content, content development, proofreading, messaging, cision, communications strategy, media monitoring, pr