Creative with the ability to multitask several projects
Understand the brand, the competitive marketplace it operates, its customers and the way they make buying decisions and experience the brand
Tell the story of the brand, the creative process and the product in an interesting and compelling way
Market research on new and innovative marketing ideas that inspire brand interest and growth
Have an understanding of current fashion trends and how they relate to the brand
Work with the marketing team to select images to use in email and Social Media promotion.
Develop integrated marketing communications plans to support all collection launches, showroom events and popup shops
Optimize email marketing efforts to drive sales including content and calendar planning
Optimize social media (paid/unpaid) efforts to drive sales including content and calendar planning
Manage creative development and production of all marketing materials
Cultivate and manage relevant vendor relationships with graphic designers, printers, etc.
Develop modular trade show booth/display
Other responsibilities as needed