Job responsibilities will include, but are not limited to:
-Devising strategies to drive online traffic and views to the company website and production channels
-Tracking conversion rates and making improvements to social media strategy
-Developing and managing digital marketing campaigns
-Utilizing a range of techniques including paid search, SEO and PPC.
-Overseeing the social media strategy for the company.
-Managing online brand and product campaigns to raise brand awareness.
-Responsibility for planning and budgetary control of all digital marketing
-Evaluating customer research, market conditions and competitor data.
-Review new technologies and keep the company at the forefront of developments in digital marketing.