Consumer Insights Interns

FordDearborn, MI

3 months ago


Job Title

2024 Global Consumer Insights Internship

Job Location

United States (On-site)

Job Overview

At Ford Motor Company, we believe freedom of movement drives human progress. As you start to explore your future career, we believe in providing you with the freedom to define and realize your dreams. We've got incredible plans for the future of mobility - and your future, too! We're working on some amazing things, including autonomous and electric vehicles, data centers, micro services, and cloud computing. You can play a key role in the development of our innovations as part of the Ford Global Consumer Insights (GCI) Internship Program.




  • Collaboration with internal partners to set research objectives, while identifying appropriate research methodologies and gaining alignment with senior executives
  • Leading research suppliers from project kick-off through project duration, and/or planning and executing creative research experiences for your team that generate actionable insights
  • Ensuring consumer insights are integrated into decisions to create must-have products and services
  • Making research findings relevant and impactful for design through a variety of formats such as insights, decks, stories, videos, experiences, and exhibits
  • Delivering critical projects to ensure Ford remains customer-centered


Basic Qualifications:

  • Expected completion of a Bachelor's degree (Business, Market Research, Experience Architecture, Anthropology, Sociology, Psychology, or Cultural Studies) by September 2025
  • Passionate about consumer insights and the automotive industry
  • GPA of 3.0 or greater on a 4.0 scale

Preferred Qualifications:

  • Expected completion of a Master's or PhD program (Business, Market Research, Anthropology, Sociology, Psychology, or Cultural Studies) by September 2025
  • Work and/or education experience applying research insights to products and services
  • Strong interpersonal, teambuilding, and negotiating skills
  • 0-3 years of work experience prior to completion of graduate school
  • Strong business acumen and visual communication skillset (i.e. PowerPoint, SharePoint, etc.)

We're excited for you to apply!

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Career Paths

People who completed this type of internship end up in the following types of jobs

Top majors

That get hired for this type of internship

  • Marketing27%

  • Business Administration Management And Operations13%

  • Communication7%

  • Economics6%

  • Management Science4%

  • 360 other majors40%

People who did this kind of internship end up at the following companies

  • Target
  • Deloitte
  • Enterprise Rent-A-Car
  • PwC
  • Ernst & Young
Estimated Monthly Living Expenses

For Dearborn, MI | $3,203/mo

  • Housing/Rent$1,392

  • Miscellaneous$853

  • Food$385

  • Transportation$297

  • Utilities$276


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