Social Media Intern

Pacific Crest Trail AssociationSacramento, CA
Unpaid Internship

7 months ago


Job Title

Social Media Intern

Job Location

United States

Job Overview

The Pacific Crest Trail Association seeks a Social Media Intern to support our marketing and communications efforts. This position involves engaging with online audiences across social media platforms, managing content calendars, and responding to inquiries. The intern will have access to Employee Resource Groups, mentorship, and career development opportunities. The position also includes expanding online audiences through organic content, partnerships, and advertising.


Please visit our website to view the full job description and to inquire about compensation: Job Description


  • Engage with social media audiences, maintain brand consistency, and respond to comments and messages
  • Co-lead with the social media moderation team to evolve guidelines and address priority cases
  • Collaborate with the Content Development Director to create and share meaningful content on social media channels
  • Provide reports on campaign performance, engagement insights, and social scanning for trends
  • Research and test new tactics and platforms to attract new audiences
  • Manage the social media content calendar and coordinate with other publication deadlines
  • Develop and deploy marketing campaigns to increase organizational capacities
  • Assist and make recommendations to the Director of Communications and Content Development Director


To be a great fit for this position, you should meet some of the following criteria:

  • Pursuing or have earned a degree in digital communications, marketing, or a related field
  • Demonstrated commitment to equity, diversity, inclusion, and belonging values
  • Knowledgeable in major social media platforms including Facebook, Instagram, and Twitter
  • Introductory knowledge of additional platforms like Reddit, TikTok, YouTube, and LinkedIn
  • Familiarity with social media analytics, tools, reporting, and dashboarding
  • Introductory experience in professional communications and/or marketing skills
  • Ability to communicate with diverse audiences and understand different perspectives
  • Ability to foster positive online spaces and manage negative behaviors
  • Strong problem-solving skills and ability to meet deadlines
  • Self-motivated and able to work independently as well as collaboratively

We're excited for you to apply!

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Career Paths

People who completed this type of internship end up in the following types of jobs

Top majors

That get hired for this type of internship

  • Communication19%

  • Marketing12%

  • Advertising7%

  • Speech Communication And Rhetoric5%

  • Business Administration Management And Operations5%

  • 325 other majors49%

People who did this kind of internship end up at the following companies

  • NBC Universal
  • Target
  • Nordstrom
  • Edelman
  • US Congress
Estimated Monthly Living Expenses

For Sacramento, CA | $3,932/mo

  • Housing/Rent$1,703

  • Miscellaneous$962

  • Food$504

  • Utilities$438

  • Transportation$325


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Why do you want to work here?

Employers want to see that you’ve done your homework and are excited about the company. 

Other essential interview questions:

  • What inspired you to pursue a career in marketing?
  • What social media channels are you familiar with?
  • What do you think are the three essential skills for a career in marketing?
  • What kind of management style do you prefer?
  • Where do you see yourself in five years?
  • If we conducted a client survey and the vast majority of clients said they don’t use social media, would you recommend we keep investing in our social media channels?
  • How familiar are you with our target market?
  • How would you manage a new product launch?
  • How do you stay up-to-date on general marketing knowledge and trends?
  • What sets you apart from other candidates that we’re interviewing for this position?

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