About the role
JOB DESCRIPTION A client of Insight Global is seeking a Strategic Marketing Intern to join its New York City Launch Team. This contract position will work directly with the Launch Lead to support market-entry initiatives, content creation, localized messaging, stakeholder research, and marketing campaign execution. KEY RESPONSBILITIES -- Market Entry & Marketing Initiatives -- - Assist in developing marketing messages tailored to the New York City market. - Support execution of New York go-to-market initiatives across digital, out-of-home (OOH), and community channels. - Conduct market research on rider and driver audiences. - Create user-generated content (UGC) and other marketing materials to support brand awareness and customer acquisition. - Stakeholder Research & Partnerships -- - Research community organizations, transportation stakeholders, industry groups, and potential marketing partners. - Assist with identifying co-marketing and partnership opportunities. - Support public relations and brand awareness initiatives.
REQUIRED SKILLS AND EXPERIENCE - Strong familiarity with New York City communities, culture, and transportation trends. - Bilingual proficiency in English and Mandarin. - Strong written and verbal communication skills. - Ability to conduct research, organize information, and manage multiple priorities. - Interest in marketing, communications, business strategy, or related fields. - Creative mindset with an interest in content creation and campaign execution. NICE TO HAVE SKILLS AND EXPERIENCE - Previous experience supporting ride-hailing platforms