Business Development Associate (Junior Outbound Sales & Appointment Setting)

Business Development Associate (Junior – Outbound Sales & Appointment Setting)

Lobeline Communications, LLC is a full-service, Los Angeles-based public relations and communications agency specializing in strategic PR, publicity, media relations, events and influencer marketing. Established in 1985, Lobeline works with brands, entertainment properties, talent, hospitality groups, and lifestyle clients across North America and internationally, with offices in Los Angeles, New York, Chicago and Toronto. We are currently looking to add a motivated and energetic Business Development Associate to support the agency's outbound sales and lead generation initiatives. This role is ideal for someone early in their sales, PR, or agency career who enjoys networking, relationship-building, and connecting with prospective clients in a fast-paced creative environment. This position will focus heavily on outbound outreach, appointment setting, prospect research, pipeline development, and supporting the agency's overall business development efforts. Please review our website: Lobeline.com

Responsibilities:

• Conduct outbound outreach via email, LinkedIn, phone, and other channels to generate new business opportunities
• Identify and research prospective clients, brands, agencies, talent teams, and decision-makers
• Set introductory meetings and calls for senior leadership
• Maintain and update CRM systems with prospect activity and pipeline tracking
• Assist with lead generation campaigns and sales outreach initiatives
• Support the preparation of pitch decks, proposals, one-sheets, and presentation materials
• Research market trends, industries, and potential partnership opportunities
• Work closely with leadership on sales strategy and target outreach lists
• Attend networking events, conferences, or industry functions when needed

Qualifications:

• 3–5 years of experience in sales, business development, appointment setting, marketing, PR, or related fields
• Strong communication and interpersonal skills
• Comfortable with outbound outreach and relationship-building
• Highly organized with strong time management skills
• Familiarity with LinkedIn Sales Navigator and CRM platforms is an asset
• Interest in entertainment, media, public relations, influencer marketing, or hospitality industries preferred
• Proficient with Microsoft Office, PowerPoint and Google Workspace
• Self-motivated, positive attitude, and comfortable working in a collaborative environment

Additional Details:

• Hybrid role: In-office Tuesday through Thursday | Remote Monday and Friday
• Full-time position
• Competitive starting BASE salary: $60,000–$70,000 PLUS commission
• Potential to make 100K+
• Strong earning potential and growth opportunities within the agency

Please submit your resume. References may be requested during the interview process.

All responsibilities and job duties include the above but are not limited to the items mentioned above. Equal Opportunity Employer: Lobeline Communications provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.