About the role
YOU'LL HAVE THE OPPORTUNITY TO:
Work alongside our global CRM team, gain hands-on experience with customer data platforms (CDPs), and help shape data-driven marketing strategies. Be part of the world’s most exciting powersports family and experience BRP products firsthand.
CDP Support & Development
- Build, maintain, and QA dashboards in Tealium Insights (Amazon QuickSight) to monitor customer data ingestion, identity stitching, audience volumes, and lifecycle trends.
- Monitor CDP data flows and assist in finding inconsistencies between Tealium, ACC, Snowflake, Meta, and Google.
- Run weekly CDP health checks (event ingestion, attribute updates, audience sync status) and flag anomalies to CRM and engineering teams.
- Validate web and mobile event tracking by testing SDK implementations, checking parameters, and ensuring events map correctly to the CDP schema.
- Document attribute mapping rules, transformation logic, and enrichment workflows to support CDP governance.
Campaign & Use Case Feasibility
- Translate campaign briefs into CDP requirements by mapping needed behaviors, attributes, and events, and flagging limitations early to avoid activation issues.
- Perform pre‑launch audience QA by validating filters and rules.
- Maintain the event taxonomy and attribute dictionary to ensure consistent data governance across teams.
- Develop a foundational understanding of BRP’s data architecture by learning how Snowflake tables are used from ingestion pipelines and how Tealium stores campaign and delivery data.
- Work with CRM, marketing, media, and analytics teams on customer journey use cases (audiences, triggers, journeys, and AI).
- Validate suppression lists, consent attributes, and opt‑out logic to support GDPR/CCPA compliance.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE:
- Curiosity about how customer data platforms work.
- Hands-on experience with APIs or web programming projects (HTML, JSON, APIs).
- Basic ability to read small JavaScript or SQL snippets for data validation.
- Experience with dashboards (Power BI, Looker, Tableau, QuickSight).
- Familiarity with database concepts (schemas, tables, joins).
- Awareness of data privacy regulations is an asset.
- Strong attention to detail and a QA mindset.
Work alongside your team members and partners:
- Elevate marketing competencies through an active and informed global marketing community.
- Participate in workshops and training aligned with the vision.
- Support initiatives to develop and propel a unique and engaging CRM culture globally.
- Ability to interpret marketing briefs and translate them into CDP requirements.
**WELCOME TO BRP** We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. This position is based in Campinas, Brazil. You will have the opportunity to work in hybrid mode. Resumes in English will be preferred. **ACKNOWLEDGING THE POWER OF DIVERSITY** BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead! For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.