Data Analytics Intern ( User Growth function)

Data Analytics Intern (User Growth function)

BIGO LIVE is a leading global social live-streaming platform under BIGO Technology, connecting hundreds of millions of creators and audiences across cultures and geographies. Our User Growth (UG) team drives global DAU expansion and retention through data-informed user acquisition strategies.

【项目情况】参与北美-国内双向轮岗项目。你将深度参与真实买量数据分析项目，结束后有机会转正加入 UG 数据团队（转正后base地为广东）。

Responsibilities:

• Build and maintain core UA dashboards: DAU, Retention, CPI, CTR, CVR, ROAS, LTV
• Analyze campaign performance across Meta Ads, Google UAC, and TikTok for Business; surface optimization opportunities
• Design and evaluate A/B experiments to support UA strategy; ensure statistical rigor in results interpretation
• Work with MMP data (Appsflyer / Adjust) to deliver cross-channel attribution reports and reconcile data discrepancies
• Conduct DAU and retention deep-dives: decompose new users, reactivations, and churn; identify growth and risk drivers
• Present findings in weekly/monthly business review meetings to technical and non-technical stakeholders
• Collaborate across time zones with the North America data team and UG business partners

Requirements:

• Bachelor's or Master's degree — current student or recent graduate. Preferred majors: Statistics, Mathematics, Computer Science, Economics, Business Analytics, or related fields
• SQL: Proficient — multi-table JOINs, window functions, aggregation and analytical queries
• BI Tools: Tableau, Looker, or equivalent platforms
• Statistics: A/B test design, significance testing (t-test, chi-square), avoiding common experimental pitfalls
• Python: Basic data manipulation with Pandas
• MMP tools: Appsflyer, Adjust, or Singular
• Exposure to ad platforms: Meta Ads Manager, Google UAC, TikTok Ads
• Familiarity with mobile app marketing metrics and UA funnel logic (CPI, ROAS, LTV, Payback Period)
• Prior internship or project experience in internet products, digital marketing, or growth analytics is a plus
• Fluent English — written and spoken (English is the primary working language during the NA rotation)
• Strong learning agility; ability to ramp up quickly in a fast-paced environment
• Data-driven mindset: proactively identifies problems, does not wait to be told what to analyze
• Collaborative and communicative across cultures and functions