About the role
Overview
MAP360co is an award-winning, full-service, Marketing, Advertising, and Publicity firm located in the heart of New York City on West 35th Street. There is nothing we haven't done in our 15 years working with the top players in the entertainment industry. We are currently looking for a Digital Marketing Intern who is eager to learn and gain experience in the exciting, fast-paced industry of entertainment marketing!
Role
The Digital Marketing Intern will report directly to the Head of Paid Digital. This candidate will assist with day-to-day needs relating to building out and maintaining digital advertising campaigns across various platforms and DSPs. They will also be expected to assist with the creation of decks and presentations used to report results to clients. This internship will provide college credit if applicable.
Responsibilities
- Gather data on digital campaigns across multiple ad platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok Ads (along with some attention to other DSPs)
- Load up creative and build out ad frameworks while collaborating with the creative department on art needs
- Participate in brainstorm sessions for determining target audiences to be used in digital campaigns
- Assist with building out decks to be used for pitching campaigns as well as reporting results with insights
- Analyzing common data metrics such as CPC, CPM, CTR, ROAS, etc. and explaining how these metrics are relevant to campaign success
Qualifications
- Currently enrolled in, or recently graduated from, a 2 - 4 year degree program in a related field
- Well versed in popular social media platforms with a basic understanding of their advertising interfaces
- Knowledgeable of current industry trends with a solid grasp on the entertainment & sports industries
- Proficient in MacOS and/or Windows
- Intermediate to advanced understanding of how to use Microsoft Office Suite and G-Suite
- Basic understanding of tracking pixels is a HUGE plus
Job Types
- Part-time
- Internship
Pay
Up to $10.00 per day
Benefits
- Flexible schedule
Work Location
Hybrid remote in New York, NY 10001