About the role
Role
BLKpr is looking for an experienced Influencer Manager to join our growing fashion team. This role is ideal for someone who thrives in an agency environment, has genuine relationships with creators, understands influencer marketing beyond gifting, and loves building strategies that drive measurable results. You'll oversee a portfolio of leading and upcoming fashion brands, managing day to day influencer communications while developing thoughtful strategies that help brands grow culturally and commercially. This is a highly client facing role that combines relationship building, creative thinking, analytics, event management and results driven social integration.
Responsibilities
Client Management & Strategy
- Manage a portfolio of aprox 4-6 client accounts
- Lead influencer strategy from kickoff through execution, ensuring campaigns align with each client's objectives
- Establish clear KPIs and success metrics with the exec team collectively defining what success looks like and managing expectations with clients accordingly
- Develop quarterly influencer roadmaps outlining campaign priorities, growth opportunities, cultural moments and measurable goals
- Understand pop culture and see who's on the up and up
- Proactively identify opportunities, troubleshoot challenges before they become client concerns, and consistently bring forward fresh ideas
- Have knowledge of calendar of events and pitch accordingly
Influencer Marketing
- Build and execute influencer gifting, paid partnerships, showroom appointments, creator collaborations & support with UGC ideas when applicable
- Prioritize meaningful relationships with creators through regular touchpoints including showroom appointments, coffee meetings, events and industry networking
- Develop a trusted network of creators who become long term advocates for both BLKpr and our clients
- Create personalized outreach that drives stronger response rates and higher organic posting percentages
- Identify new creators and emerging talent that align authentically with each client's audience and positioning
Campaign Performance & Analytics
- Analyze campaign performance and report on wins, learnings and opportunities after every major initiative
- Monitor influencer demographics, audience insights, engagement rates, gender splits and brand affinity to ensure strategic alignment
- Utilize platforms including MightyScout to identify trends and provide meaningful reporting to clients
- Incorporate performance data and audience insights into monthly coverage reports and client presentations
- Continuously refine influencer strategy based on campaign results and emerging trends
Creative Campaign Development
- Develop creative concepts for influencer mailers, experiential activations, product launches, content days and culturally relevant moments
- Collaborate with internal teams to identify opportunities that generate earned media, creator excitement and organic content
- Think beyond traditional gifting to create memorable brand experiences
Events
- Support with guest list / confirmations of influencer events from concept through completion
- Manage guest lists, creator outreach, RSVPs, budgets, timelines and onsite execution
- Ensure events drive meaningful content creation and long term relationship building
Client Communication
- Lead organized client calls with clear agendas and productive discussions
- Send comprehensive meeting notes with action items following every client meeting
- Provide weekly proactive email updates highlighting campaign progress, creator feedback, emerging trends and new opportunities
- Present influencer insights in a thoughtful, strategic manner that demonstrates agency leadership
What We're Looking For
- 2+ years working in influencer marketing, PR or talent partnerships
- Existing relationships with fashion lifestyle creators
- Experience managing multiple client accounts simultaneously
- Strong understanding of influencer analytics, reporting and campaign measurement
- Excellent written and verbal communication skills
- Highly organized with exceptional attention to detail
- Creative thinker who enjoys developing fresh concepts and identifying emerging trends
- Comfortable leading client meetings and presenting strategy