About the role
Market Marketing Intern
**Office Location:** Remote (NYC-based preferred)
About Us
Essent Capital is a restaurant-focused private equity fund management company currently operating in core markets including New York, California, and Arizona. Our brand portfolio includes high-recognition regional cuisine brands, innovative beverage/dessert brands, fast-casual Chinese cuisine brands, boutique brunch brands, and premium Chinese dining concepts.
Work Responsibilities
1. Influencer Outreach & Partnership Management
- Screen and research influencers aligned with brand positioning
- Conduct outreach via Instagram, TikTok, Little Red Book, and email
- Coordinate collaboration details (posting schedule, content format, delivery standards)
- Track content performance and engagement metrics
- Continuously optimize campaign effectiveness
2. Offline Event Planning & Execution Support
- Assist in planning and executing store events, including store visits, tastings, and opening events
- Coordinate with influencers and guests before events
- Participate in on-site execution when needed (check-in, process control, user experience)
3. Event Management Support
- Assist in preparing guest lists, event schedules, and run-of-show
- Participate in real-time coordination during events to ensure smooth execution and implementation
4. Administrative & Marketing Support
- Maintain influencer database and collaboration tracking sheets
- Organize campaign materials and marketing assets
- Support ad-hoc marketing and operational tasks
What We're Looking For
- Based in NYC or able to participate in offline events as needed
- Strong interest in hospitality, consumer brands, or lifestyle industries
- Familiar with Instagram, TikTok, Little Red Book, and influencer ecosystems
- Organized, flexible, detail-oriented, and responsive
- Strong communication skills (fluent English required; Chinese proficiency preferred)
What You'll Gain
- Hands-on experience working with real restaurant brands and growth operations
- Exposure to influencer marketing and offline event execution processes
- Direct collaboration with brand founders and frontline operations teams
- Food & beverage credit at invested NYC restaurants (to experience and participate in brand growth)
- Opportunity to attend influencer events, tastings, and opening events
- Recommendation letter (based on actual performance)
How to Apply
Please send the following materials:
- Resume
- A brief note explaining your interest in this position