Marketing Intern

Marketing Intern | Orthopaedic Specialists of Austin Position Overview We are seeking a part-time motivated and detail-oriented Marketing Intern to drive patient growth, strengthen referral relationships, and enhance our digital presence. This role offers hands-on experience across digital marketing, website management, and field-based referral support within a fast-paced healthcare environment. (20-25 hours per week)

Key Responsibilities Digital Marketing (25%) Assist with social media and digital content creation and scheduling, including newsletters. Support the creation and coordination of video content for digital platforms, including filming, editing, and organizing physician or patient-focused videos Track and report on key performance metrics (website traffic, engagement, campaign performance) Assist with content development for blogs and patient education materials Support the optimization of Google Business Profiles (GBPs) to improve local visibility, accuracy, and patient engagement Website Management Work with website vendor to update website content, including provider profiles, services, and location pages as needed Ensure website accuracy, functionality, and consistency with brand standards Support ongoing website improvements and user experience enhancements Referral & Field Marketing Support (65%) Support referral efforts by serving as a physician liaison, assisting with outreach to referring physicians, clinics, urgent care centers, physical therapy groups, and community partners (60%) to help build relationships and promote orthopedic services Assist with preparing materials and coordinating outreach efforts to referring offices Help track and organize referral activity in CRM (e.g., Pipedrive) Support follow-up communication with referring offices to maintain strong relationships Assist in gathering feedback to identify opportunities to improve patient access and experience Administrative & General Support (10%) Conduct market and competitor research Support marketing projects and campaigns as needed Assist with inventory and organization of marketing materials

Qualifications Pursuing a degree in Marketing, Communications, Business, or related field Strong communication and organizational skills Interest in healthcare marketing and patient engagement Familiarity with social media platforms and basic digital marketing concepts Basic understanding of SEO and website content management Detail-oriented with ability to manage multiple tasks Proficient in Microsoft Office or Google Workspace Working Conditions Field-based (physician outreach) with in-office administrative days to be determined. Requires reliable transportation and willingness to travel within the defined referral territory.